Benita Thompson Video

Question 1

1st article -Assaker 
Major aims (3)

Answer 1

• identifies attributes of Australia’s destination image.
• understand how destination image is formed to inbound tourists.
• overcome insufficient knowledge about destination image.

Question 2

Assaker

- method (6)

Answer 2

• draws on previous studies
• 600 residents in 4 countries
• online questionnaire
• data collected from origin countries
• demographic questionnaires
• rate their agreeance with questions about Australia’s destination

Question 3

Assaker

- findings (3)

Answer 3

• destination image made of natural and well known attractions, entertainment and accessibility.
• natural environment and accessibility most important.
• scenery also important along with water sports.

Question 4

2nd article - Pearce and Son

- major aims (3)

Answer 4

• find strategies to attract the educational tourism market.
• understand image strength and weakness of international students.
• to better Australia’s destination image.

Question 5

Pearce and Son

Method (4)

Answer 5

• 365 questionnaires collected from English language centres in Sydney and Melbourne.
• rate Australia against home country as a tourist destination.
• sensory images measured.
• asked to rate overall impress of Australia using 7 point scale.

Question 6

Pearce and son

- findings (5)

Answer 6

• prestige environment and nature, water based activities.
• positive images of Australia
• friendly people, personal safety, pleasant climate, convenient transport.
• 90% said the kangaroo represent the image of Australia.
• less appealed by cultural attractions, food, nightlife and shopping.

Question 7

Linking the articles (4)

Answer 7

• both self administered articles.
• very similar findings.
• tourists have little interest in Australia cultural attractions, food and shopping.
• beautiful scenery, natural attractions, water sports and recreation common attractions.

Question 8

Subject relation (3)

Answer 8

• destination image and choice of tourism destinations come hand in hand.
• Australia’s pull factors.
• communicate destinations characteristics in 8 ways, including traditional advertising, tourism professionals and unsponsored travel writing.

Question 9

Conclusion

• things we are doing well (3)
• things we can improve (4)

Answer 9

1) things we are doing well
- beautiful scenery
- natural attraction
- water sports and recreation

2) what we can work on
- cultural attractions
- night life
- shopping attractions
- Australian food

Question 10

Title

Destination image definition

Answer 10

• Australia’s destination image in relation to international visitors.
• destination image: an impression of a place or area.