Videos: Behavior Myths and Skillpower/Willpower-Key points

Question 1

Behavior Myth #1

Answer 1

Education will change behavior
Making information tangible, personalized and interaction
Frame LOSS not gain can make a difference
Consider the audience

Question 2

Behavior Myth #2

Answer 2

You need change attitudes to change behavior
Set behavioral expectations
Understand underlying values-frugality-conserving
Video ex: Cue by the lights

Question 3

Behavior Myth #3

Answer 3

People know what motivates them to take action
We do not know
Social norms - a great motivates them to take action
Modeling- model the behavior