Video Games/Assassin's Creed (Component 1)

Question 1

How much is the video game industry estimated to be worth?

Answer 1

+£300 billion

Question 2

Who regulates video games in the UK now?

Answer 2

The GRA (Games Rating Authority) but they use PEGI standards

Question 3

What genre is Assassins Creed Valhalla?

Answer 3

Action role-playing, or ‘RPG’

Question 4

What conglomerate published Assassin’s Creed?

Answer 4

Ubisoft

Question 5

How can Regulation be applied to Assasins Creed?

Answer 5

within the video game industry the need for a intermediary no longer exists due to digital convergence so the consumer becomes the regulator, A younger audience can be exposed to the violent content in Assasins Creed due to self regulation

Question 6

What PEGI rating is Assassin’s Creed Valhalla?

Answer 6

18

Question 7

When was the game released?

Answer 7

2020

Question 8

What is Textual Poaching?

Answer 8

Audiences creatively reuse and reinterpret media texts to create new meanings and experiences

Question 9

What is a prosumer?

Answer 9

Prosumers consume media, and produce their own product based on what they have produced, and then they share it on things like social media.

Question 10

What is the name of the Assassins Creed game available on mobile devices?

Answer 10

Assassins Creed Rebellion

Question 11

What ways do fans contribute to Video Games?

Answer 11

fan community, fan art and cosplay, gameplay videos, fan fiction and machinima

Question 12

What is Participatory culture?

Answer 12

The internet and digital tools have empowered audiences to become active participants in shaping and influencing media content

Question 13

How can prosumers widen the fandom for the media they are portraying?

Answer 13

Through gameplay they can broaden the audience by their subscribers possibly buying the media product and can use it as a demo for future consumers

Question 14

How do fandoms commit to participatory culture in Assassin’s Creed Valhalla ?

Answer 14

• video game play - Mr Beast, platforms like YouTube, Twitch
• Fan fictions, Machinima ( welcome to Greece )
• cosplay - events such as comic con
• fan art - use of textual poaching

Question 15

What is meant by prosumersim?

Answer 15

This is when the audience takes the media text and creates something out of it to share

Question 16

What elements of games create controversy?

Answer 16

Violence
Sexual content
Financial exploitation
Political messages
Misrepresentation
Gambling features

Question 17

What are content creators purpose in textual poaching a product such as ACV

Answer 17

Endorsing and promoting the game in addition taking opportunities to achieve success. Benefiting themselves and the product they are textually poaching. This benefits financially in addition to expanding and sharing their audiences.

Question 18

Name 4 ways Digital Technology has impacted Audience Consumption of Video Games?

Answer 18

1. Customisation
2. Multi-platform release
3. Cinematic Graphics (How does this impact the story and gameplay?)
4. Complex Game Controls (How is this useful to newer audiences?)

Question 19

What is the purpose of fan fiction?

Answer 19

It allows fans to create their own story using existing characters of a game or franchise, creating their own canon and perception of the story

Question 20

What theorists have we studied in regards to regulation?

Answer 20

Livingston and Lunt

Question 21

What is Livingston & Lunt’s first idea?

Answer 21

There is an underlying struggle between the need to further the interests of consumers and the need to further the interests of citizens

Question 22

What is Livingston & Lunt’s second idea?

Answer 22

The Power of global media corporations, convergent media technologies and the production, distribution and marketing of digital media have placed traditional approaches to media regulation at risk

Question 23

What types of marketing did the Assassin’s Creed Valhalla marketing campaign use?

Answer 23

Cinematic Trailers, influencer partnerships and fandom engagements

Question 24

What is the ‘core fanbase’?

Answer 24

Existing fans of the Assassin’s Creed franchise with familiarity and loyalty to the series

Question 25

What is the ‘secondary fanbase’?

Answer 25

Those that don’t have a direct connection to the franchise but may enjoy other aspects of the game

Question 26

What theorist have we studied in regards to Audience?

Answer 26

Henry Jenkins

Question 27

What are Jenkins two main ideas?

Answer 27

Participatory culture and Textual Poaching

Question 28

how does Assassin’s creed use social media to appeal to audience?

Answer 28

they live streamed an hour long art demonstration on youtube, revealing the viking setting of the game, over 285000 fans watched live streams of the game being played by fans on twitch.

Question 29

How are female audiences targeted in Assassins Creed?

Answer 29

gender selection at the beginning of the game, the narrative doesn’t change, you can also change gender mid-game, female characters are strong vikings influenced by norse history about tough female vikings