Video Games/Assassin's Creed (Component 1) Flashcards
How much is the video game industry estimated to be worth?
+£300 billion
Who regulates video games in the UK now?
The GRA (Games Rating Authority) but they use PEGI standards
What genre is Assassins Creed Valhalla?
Action role-playing, or ‘RPG’
What conglomerate published Assassin’s Creed?
Ubisoft
How can Regulation be applied to Assasins Creed?
within the video game industry the need for a intermediary no longer exists due to digital convergence so the consumer becomes the regulator, A younger audience can be exposed to the violent content in Assasins Creed due to self regulation
What PEGI rating is Assassin’s Creed Valhalla?
18
When was the game released?
2020
What is Textual Poaching?
Audiences creatively reuse and reinterpret media texts to create new meanings and experiences
What is a prosumer?
Prosumers consume media, and produce their own product based on what they have produced, and then they share it on things like social media.
What is the name of the Assassins Creed game available on mobile devices?
Assassins Creed Rebellion
What ways do fans contribute to Video Games?
fan community, fan art and cosplay, gameplay videos, fan fiction and machinima
What is Participatory culture?
The internet and digital tools have empowered audiences to become active participants in shaping and influencing media content
How can prosumers widen the fandom for the media they are portraying?
Through gameplay they can broaden the audience by their subscribers possibly buying the media product and can use it as a demo for future consumers
How do fandoms commit to participatory culture in Assassin’s Creed Valhalla ?
- video game play - Mr Beast, platforms like YouTube, Twitch
- Fan fictions, Machinima ( welcome to Greece )
- cosplay - events such as comic con
- fan art - use of textual poaching
What is meant by prosumersim?
This is when the audience takes the media text and creates something out of it to share
What elements of games create controversy?
Violence
Sexual content
Financial exploitation
Political messages
Misrepresentation
Gambling features
What are content creators purpose in textual poaching a product such as ACV
Endorsing and promoting the game in addition taking opportunities to achieve success. Benefiting themselves and the product they are textually poaching. This benefits financially in addition to expanding and sharing their audiences.
Name 4 ways Digital Technology has impacted Audience Consumption of Video Games?
- Customisation
- Multi-platform release
- Cinematic Graphics (How does this impact the story and gameplay?)
- Complex Game Controls (How is this useful to newer audiences?)
What is the purpose of fan fiction?
It allows fans to create their own story using existing characters of a game or franchise, creating their own canon and perception of the story
What theorists have we studied in regards to regulation?
Livingston and Lunt
What is Livingston & Lunt’s first idea?
There is an underlying struggle between the need to further the interests of consumers and the need to further the interests of citizens
What is Livingston & Lunt’s second idea?
The Power of global media corporations, convergent media technologies and the production, distribution and marketing of digital media have placed traditional approaches to media regulation at risk
What types of marketing did the Assassin’s Creed Valhalla marketing campaign use?
Cinematic Trailers, influencer partnerships and fandom engagements
What is the ‘core fanbase’?
Existing fans of the Assassin’s Creed franchise with familiarity and loyalty to the series
What is the ‘secondary fanbase’?
Those that don’t have a direct connection to the franchise but may enjoy other aspects of the game
What theorist have we studied in regards to Audience?
Henry Jenkins
What are Jenkins two main ideas?
Participatory culture and Textual Poaching
how does Assassin’s creed use social media to appeal to audience?
they live streamed an hour long art demonstration on youtube, revealing the viking setting of the game, over 285000 fans watched live streams of the game being played by fans on twitch.
How are female audiences targeted in Assassins Creed?
gender selection at the beginning of the game, the narrative doesn’t change, you can also change gender mid-game, female characters are strong vikings influenced by norse history about tough female vikings
