I, Daniel Blake (Component 1) Flashcards
What is Geodemographic Marketing?
A form of marketing which draws on the socio-economic analysis of local communities
stretch: why is this significant to the marketing of i daniel blake?
How did social media influence the marketing of I, Daniel Blake?
By creating a hashtag campaign that helped to promote the viewing of the film and the messages of the narrative. #wearealldanielblake campaign
Stretch: how does this represent social/cultural contexts during the time the film was produced and marketed?
What kind of political director is Ken Loach?
A Left Wing Political Director with socialist values.
Stretch: How does this impact the film’s PDC?
What country did I, Daniel Blake gain the most popularity in?
France
This is significant because it tells us about the French audience as they like social realism films and the Palme d’or is more prestigious in France then in the UK.
Which two main organisations funded the production of ‘I, Daniel Blake’?
BBC Films and BFI
Stretch: explore your pre reading, why is this contextually important? Consider economic contexts
What are some features typically found in indie films?
- Natural lighting
- Non-professional actors
- Simple editing
How does the funding of IDB challenge Curran and Seaton’s theory of power and media industries?
The BBC and BFI are non-profit organizations. Therefore, the idea of large media companies, who control media industries, are primarily driven by profit and power cannot be applied to IDB, as the BFI and BBC are non profit
What French award did I, Daniel Blake win?
The Palme D’or
What audiences does I, Daniel Blake attract?
- local audience
- Ken Loach pre - sold audience
- audience who are attracted to critical praise
- Audiences with certain political biases
- Working class audiences
- BBC, BFI followers
What is Idea 2 of Curran and Seaton?
Media concentration generally limits or inhibits variety,creativity and quality(e.g. Disney rely on a similar ‘formula’-franchising-purely for entertainment)
What kind of films does Ken Loach make?
Social Realist films.
How does Ken loach view his films?
As a form of “agitation”
Which famous politician attended the London premiere of the film?
Jeremy Corbyn
Stretch:What is the political significance of him attending the premiere?
Who directed I, Daniel Blake?
Ken Loach
What is a conglomerate?
Small corporations controlled by one larger company.
Where did I, Daniel Blake premiere?
Tyneside cinema, Newcastle
When was the film released?
2016
What kind of audience may be attracted to IDB based on the attachment of Ken Loaches name? Mass or niche/specialised?
A niche or specialised audience