I, Daniel Blake (Component 1) Flashcards
What is Geodemographic Marketing?
A form of marketing which draws on the socio-economic analysis of local communities
stretch: why is this significant to the marketing of i daniel blake?
How did social media influence the marketing of I, Daniel Blake?
By creating a hashtag campaign that helped to promote the viewing of the film and the messages of the narrative. #wearealldanielblake campaign
Stretch: how does this represent social/cultural contexts during the time the film was produced and marketed?
What kind of political director is Ken Loach?
A Left Wing Political Director with socialist values.
Stretch: How does this impact the film’s PDC?
What country did I, Daniel Blake gain the most popularity in?
France
This is significant because it tells us about the French audience as they like social realism films and the Palme d’or is more prestigious in France then in the UK.
Which two main organisations funded the production of ‘I, Daniel Blake’?
BBC Films and BFI
Stretch: explore your pre reading, why is this contextually important? Consider economic contexts
What are some features typically found in indie films?
- Natural lighting
- Non-professional actors
- Simple editing
How does the funding of IDB challenge Curran and Seaton’s theory of power and media industries?
The BBC and BFI are non-profit organizations. Therefore, the idea of large media companies, who control media industries, are primarily driven by profit and power cannot be applied to IDB, as the BFI and BBC are non profit
What French award did I, Daniel Blake win?
The Palme D’or
What audiences does I, Daniel Blake attract?
- local audience
- Ken Loach pre - sold audience
- audience who are attracted to critical praise
- Audiences with certain political biases
- Working class audiences
- BBC, BFI followers
What is Idea 2 of Curran and Seaton?
Media concentration generally limits or inhibits variety,creativity and quality(e.g. Disney rely on a similar ‘formula’-franchising-purely for entertainment)
What kind of films does Ken Loach make?
Social Realist films.
How does Ken loach view his films?
As a form of “agitation”
Which famous politician attended the London premiere of the film?
Jeremy Corbyn
Stretch:What is the political significance of him attending the premiere?
Who directed I, Daniel Blake?
Ken Loach
What is a conglomerate?
Small corporations controlled by one larger company.
Where did I, Daniel Blake premiere?
Tyneside cinema, Newcastle
When was the film released?
2016
What kind of audience may be attracted to IDB based on the attachment of Ken Loaches name? Mass or niche/specialised?
A niche or specialised audience
Which newspaper did I, Daniel Blake partner with for the marketing campaign?
The Mirror
Stretch: in terms of political contexts, why is this significant to the marketing of the film?
Why was the first viewing of the film at the Tyneside Cinema in Newcastle?
As I, Daniel blake was filmed in Newcastle and the locals would take cultural ownership of it.
Give ONE example of how I, Daniel Blake’s marketing team used Guerilla marketing?
Could have:
Light Projection on the House Of Parliament
Light projection in Edinburgh
Clean graffiti on pavements
Why is word-of-mouth marketing vital for indie films?
- Its inexpensive
- Spreads information quickly
- Online presence is now a form of word-of-mouth
What is the cheapest form of marketing used by indie films?
Word of mouth
What makes a film ‘British’
Stereotypes, British actors, Ideology, Dialect/Slang, Culture
What does the marketing campaign for I, Daniel Blake look like?
- regional marketing teams
- guerilla marketing - clean graffiti, light projection
- grass roots marketing
- social media marketing - #wearealldanielblake
What will the financial backing of the film impact?
The way it is produced and distributed and circulated (marketed)
What was the charity movement inspired by the film called?
A bag for Katie
What conservative politician figure did Jeremy Corbyn call to see the film?
Theresa may
What does Non-Profit oriented mean?
Any profit from films goes back into supporting other filmmakers and projects.
How did I,Daniel Blake impact social/cultural/political ideologies?
- charity movement - ‘ A Bag For Katie ‘
- Jeremy Corbyn bringing the film up in PM questions towards Theresa May
- Mirror - I, Daniel Blake Column - changing masthead
What was an example of an audience eOne targeted their grassroots campaign with?
Public Sector Workers
Charities
Who plays Daniel Blake, and what is he famous for?
Dave Johns, He is a stand-up comedian
Explain how political contexts influenced the film’s marketing strategies
- light projection on Parliament - places blame on current government - shows left wing affiliation
- public funded - left wing due to public sector - socialist
- niche demographic -‘ for the people ‘ - left wing
Who was responsible for the distribution of I, Daniel Blake?
eOne
What makes I, Daniel Blake a ‘British’ film?
Dialect - Accent, Slang, Language
Setting
Humour
Ideologies
Culture/Stereotypes
Why is I, Daniel Blake more ambitious and thought provoking than others in the film industry ?
- due to it being an independent film it isn’t restrained to the constraints of a mainstream media company, therefore it can be more adventurous.
True or false: IDB is Ken loach’s highest grossing film at the box office
True
What challenges do indie films have when it comes to distribution?
Either:
If the film does badly then the cinemas profit would be affected.
Doesn’t come with a pre-sold audience
What is Curran and Seaton’s theory of power and media industries?
- Idea 1 - the media is controlled by a small number of conglomerates primarily driven by money and power
- Idea 2 - media concentration generally inhibits variety, creativity and quality
- Idea 3 - more socially diverse patterns of ownership helps create conditions for more varied and adventurous products
Why is the marketing on the houses of Parliament so significant?
At the time, the Government was right wing. So the projection challenges the government.
Is I, Daniel Blake Vertically, Horizontally integrated or neither?
Neither, because no one company owned each other, nor did they individually own the means to fulfil the complete process of producing and distributing a film
What genre is I, Daniel Blake?
Social Realist.
How many cinemas in the UK showed the film in its opening week?
94 British cinemas.
Why is the funding from BBC Films and BFI significant to the production?
The smaller budget meant that during production, the producers are forced to be more resourceful, such as having more locations available to them and better lighting, aswell as non-professional actors and smaller teams to produce the concept.
What is the advertising of the light projection and clean graffiti called?
Disruptive display advertising and it’s a form of guerrilla marketing.
