Black Panther (Component 1) Flashcards
Which organisation is responsible for regulaltion of films in the UK ?
The BBFC ( british board of film classification)
Who was Black Panther directed by and when was it released?
Directed by Ryan Coogler and released in February 2018
stretch : why is this culturally
significant to the production and marketing of the film?
What is the MCU ?
Marvel cinematic universe - a collection of films based on marvel comics book characters
What is the significance of Wakanda in the film Black Panther ?
It represents the effects of European colonization
How is Black Panther a horizontally integrated film ?
Black Panther was produced by Marvel studios which is now owned by Disney. This means Black Panther can be promoted via other conglomerates owned by Disney such as Lucas film and Pixar.
Which categories did Black Panther get oscar’s in ?
- Costume
- Production Design
- Original soundtrack
What is the Black Panther Party?
A political activist group established to monitor police behaviour and prevent brutality.
What percentage of Black Panther’s revenue came from non US countries?
48%
What hashtag grew attention to the lack of diversity in film nominations ?
oscarssowhite
How much did Black Panther gross at the global box office ?
$1.3 bn
How does the poster use intertextuality?
References African American activist Huey P Newton
How did the collaboration with Kendrick Lamar contribute to the success of Black Panther
Heis a big music star and he produced the soundtrack, bringing together two distinct audiences
How is Black Panther a vertically integrated film ?
Marvel ( owned by Disney ) produced the film and after it hit cinemas it was placed on Disney+ for streaming.
Which Marvel/Film star contributed to the ‘Word Of Mouth’ publicity the film received via Twitter? And what did they say about the film?
Chris Hemsworth- “blown away, get out and see it if you haven’t already,”
How does Black Panther link to Afro-futurism?
It integrates African culture into a sci-fi futuristic setting.
What percentage of the films revenue came from non-US countries?
48%
What are some key characteristics of MCU films?
1- They are primarily superhero, action movies
2- They feature relatable heroes with internal conflict
3- They have elaborate set designs/special effects
4- They usually have genre hybridity
What companies did BP collab with?
Hasbro, Lexus and New York fashion week
In Hasbro’s toy selling campaign, who is featured and what did they write about the advertisement?
Charles Pullian Moore - “Characters of colour have historically been marginalized in media commercials like this and simply haven’t existed before”
What is a parasocial relationship?
when someone who is famous uses their influence to create a “friendship” between them and their audiences
How is BP a marvel film?
Genre (superhero, sci-fi and action), same characters across all films
How does Wakanda link to the Black Panther party?
Both Wakanda and the Black Panther party emphasize Black self determination and agency, Wakanda’s isolationist policies also resemble the Bpp’s ten point program call for community, control and self sufficiency
What is Synergy?
When more than 1 companies come together for mutual benefit
How does synergy help a film’s marketing and promotion?
It helps films to align with relevant companies and brands in order to broaden a film’s reach and impact
What genres have traditionally been dominated by white, male characters?
Science fiction and action
What is the strategic timing of the release of Black Panther?
Black History Month
What is vertical integration?
Owns its own delivery network and can distribute its contents to its subscribers all over the world eg Netflix
How is Marvel a smaller company under Disney?
Horizontal and vertical integration
How was Black Panther low risk?
- Kendrick Lamar soundtrack
- Star appeal
- Part of an established franchise
