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NSFC Media Studies Component 1 > The Mirror (Component 1) > Flashcards

The Mirror (Component 1) Flashcards

1
Q

What is the political bias of The Mirror?

A

Left Wing

Stretch: How is this political bias constructed in this set text?

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2
Q

Which conglomerate owns The Mirror?

A

Reach PLC

Stretch: Which conglomerate owned The Mirror prior to Reach PLC in 2018?

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3
Q

What caused The Mirror to diversify?
Consider economic contexts around newspapers as well as digital convergence.

A

A decline in the circulation and sales of print newspapers lead The Mirror to diversify into social media and other online outputs.

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4
Q

Economically speaking, how does The Mirror appeal to their target audience?

A

The newspaper is sold at a price point that appeals to a working class audience.

Stretch: What NRS social grades are likely to find this price point appealing?

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5
Q

What other newspapers do Reach PLC own?

A

National newspapers such as The Star and The Express as well as local and regional websites.

Stretch: Politically speaking, how is this hypocritical of Reach PLC owning all of these brands?

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6
Q

By reinforcing the dominant ideology of target audiences, what is The Mirror trying to create within their audience?

A

Confirmation bias.

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7
Q

How does The Mirror make revenue?

A

Advertising on both the website and the print products, print sales and diversification eg. Mirror Bingo

Stretch: What is Mirror Choice?

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8
Q

How has media diversification and developing technologies impacted the newspaper industry?

A

Media organisations can combine elements of media language on different platforms to reach a wider audience.

E.g The media language on Instagram is different to the official website as it appeals to a younger audience, therefore includes more videos and less text.

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9
Q

What’s the slogan for The Mirror?

A

The Heart of Britain

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10
Q

What colour is The Mirror’s branding?

A

Red

Stretch: What political leaning is this associated with?

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11
Q

What year was The Mirror established?

A

1903

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12
Q

Who can be seen in the Central Image of The Mirror’s issue we have studied?

A

Boris Johnson

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13
Q

What is the headline of The Mirror’s issue we have studied?

A

“Zero Shame”

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14
Q

What is Reach PLC’s ownership of multiple newspaper brands an example of?

A

Horizontal integration

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15
Q

What type of newspaper is The Mirror?

A

A tabloid newspaper

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16
Q

What scandal does The Mirror focus on in this issue?

A

Party-gate

17
Q

Who led the inquiry into the government lockdown breaches?

A

Sue Grey

18
Q

Which politician wrote a section in the two-page spread?

A

Keir Starmer

19
Q

Whose opinions are quoted in the two-page spread?

A

Members of the general public

20
Q

What event is mentioned the The Mirror’s plug?

A

The Platinum Jubilee

NSFC Media Studies Component 1 (13 decks)

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