variables affecting conformity (asch)

Question 1

briefly outline the procedure

Answer 1

visual perception task
on one card shown 3 lines with different lengths, and the other card the standard line. participants were asked to match the standard line with one of the 3

Question 2

what are the three variables that affect conformity

Answer 2

group size
unanimity
task difficultly

Question 3

how did asch investigate group size effects on conformity

Answer 3

each time a confederate was added, conformity increased (up to a certain point)

Question 4

how did asch investigate unanimity

Answer 4

if one confederate gave the correct response, conformity drops due to social support

Question 5

how did asch investigate task difficulty?

Answer 5

he made a variation group where the difference in line lengths were smaller, therefore conformity was heavily reliant on ISI

Question 6

limitations of asch study?

Answer 6

• gender bias

- lacked mundane realism

Question 7

strengths

Answer 7

his study was important because at that time conformity was more important