Minority influence

Question 1

what is minority influence?

Answer 1

requires an individual to reject majority behaviours and convert to the views of the minority - through ISI (internalisation involved)

Question 2

what are the three factors that make behaviour more convincing from the minority influence?

Answer 2

consistency
commitment
flexibility

Question 3

how does consistency increase the chance of success for the minority influence?

Answer 3

minorities need to be confident and keep repeating the same message over and over again - so the argument seems more powerful

Question 4

how does commitment increase the success of minority influence?

Answer 4

if they are willing to suffer for their views it is more likely to make sure the majority take them seriously

Question 5

how does flexibility increase the success of minority influence?

Answer 5

considering valid counter arguments and compromising will make the minority appear more reasonable to the majority, making them more intrigued to listen

Question 6

Moscovici procedure?

Answer 6

female participants shown 36 blue slides of different intensity and asked to report the colours. 2 confederates - minority and 4 participants - majority. For the first part of the experiment, the confederates answered green consistently, but inconsistently in the second part

Question 7

Moscovici findings?

Answer 7

when confederates were consistent - 8% of majority said the slides were green, whereas only 1% said green when the confederates answered inconsistently