processes of social change

Question 1

social change?

Answer 1

a change that happens in society, where minorities can change the positions of the majority through the three factors.

Question 2

snowball effect?

Answer 2

members of the majority slowly convert to the minority. As the minority grows it gains more members that makes it larger until its eventually now considered the ‘majority’

Question 3

social crypto amnesia?

Answer 3

happens after social change where people who held the previous view refuse to admit they held the now unpopular view. They do not give credit to the minorities who fuelled the change.

Question 4

how is Informational Social Influence used by the minority influence?

Answer 4

they give educated, reasonable arguments towards the majority to convince/persuade them to change their mind. This is an example of mass internalisation

Question 5

strengths?

Answer 5

• minority groups now have the knowledge to change the majorities attitudes if they use the right techniques, for example, the issue of climate change has been developing faster than ever over the last few years
• decisions and attitudes changed by the minority may lead to a better more inclusive society