Variables Affecting Conformity Flashcards
What are situational variables?
Features of an environment that affect degree to which individuals yield to group pressure
What are individual variables
Personal characteristics which affect the degree to which individuals yield to group pressure
How does size of group affect conformity?
Conformity rates increase as side of a majority influence increases
How does unanimity affect conformity?
Conformity rates have been seen to decline when the majority influence is not unanimous
How does task difficulty affect conformity?
Greater confomity rates are seen when task difficulty increases as correct answer becomes less obvious
How does gender affect conformity?
Women conform more
How does mood affect conformity?
Research suggests that people conform more when they are happy
How does culture affect conformity?
People from different cultures have been seen to conform more possibly because some cultures are more uniform in their structure
what are the situational variables affecting conformity?
size of group
unanimity
task difficulty
