achieving minority influence

Question 1

what are the 4 different factors?

Answer 1

flexibility
style of thinking
identification
consistency

Question 2

consistency

Answer 2

people are more likely to persuade when minority are committed and passionate in their message
evidence = moscovicci

Question 3

flexibility

Answer 3

when majority appear to be co-operative and reasoned they are more likely to sway

Question 4

style of thinking

Answer 4

consistency of message = increased chance of getting people to take part in systematic processing = pros and cons

Question 5

identification

Answer 5

majority need to identify with minority to be more persuasive