Value Flashcards
what are the benefits of the value concept
product
service
image
experience
what are the costs of the value concept
time
energy
psychic
money
what is the product value
is the basic attributes like packaging, quality, design and price
what is service value
support services served along the products
it can be before,during and after the service
ex: installations, delivery, guarantees
what is the image value
generated through the ownership and use of the brand
ex: studying at the clsbe looks good in the CV
what is the experience value
brands want to sell experineces through products, commodities and services
what is time cost
is the time spent searching, evaluating and buying
high involvement products have a high time cost
what is energy cost
is the physical effort used by the customer
what is psychic cost
cost of frustration or dissatisfaction
may occur during different stages of the buying process
what is the money cost
price paid for the product/service
