Great challenges Flashcards
1
Q
What is the Paradox for the 21 century
A
consumers have more choices that yield less satisfaction
2
Q
what were the shifts in the role of the consumer
A
isolated to connected
unaware to informed
passive to active
3
Q
what is the goal of co creation
A
to benefit and create value for both the compoany and the consumer
4
Q
what is information access
A
consumers should have access to information to make choices
5
Q
what is the global view
A
getting info from different countries and compare prices and quality
6
Q
what is networking
A
creating connections with individuals and it is crucial to success, more important than having certain skills
7
Q
what are some more challenges of the 21 century
A
- understanding consumers
-serving consumers - helping an angry customer
-asking for info
-listening to consumers
-living up to commitments
-getting referrals
-build strong relationships
