Valuation Basic

Question 1

1. What are the 3 major valuation methodologies?

Answer 1

Comparable Companies, Precedent Transactions and Discounted Cash Flow Analysis.

Question 2

2. Rank the 3 valuation methodologies from highest to lowest expected value.

Answer 2

Trick question – there is no ranking that always holds. In general, Precedent
Transactions will be higher than Comparable Companies due to the Control Premium
built into acquisitions.
Beyond that, a DCF could go either way and it’s best to say that it’s more variable than
other methodologies. Often it produces the highest value, but it can produce the lowest
value as well depending on your assumptions.

Question 3

3. When would you not use a DCF in a Valuation?

Answer 3

You do not use a DCF if the company has unstable or unpredictable cash flows (tech or
bio-tech startup) or when debt and working capital serve a fundamentally different role.
For example, banks and financial institutions do not re-invest debt and working capital
is a huge part of their Balance Sheets – so you wouldn’t use a DCF for such companies.

Question 4

4. What other Valuation methodologies are there?

Answer 4

Other methodologies include:
• Liquidation Valuation – Valuing a company’s assets, assuming they are sold off and
then subtracting liabilities to determine how much capital, if any, equity investors
receive
• Replacement Value – Valuing a company based on the cost of replacing its assets
• LBO Analysis – Determining how much a PE firm could pay for a company to hit a
“target” IRR, usually in the 20-25% range

• Sum of the Parts – Valuing each division of a company separately and adding them
together at the end
• M&A Premiums Analysis – Analyzing M&A deals and figuring out the premium
that each buyer paid, and using this to establish what your company is worth
• Future Share Price Analysis – Projecting a company’s share price based on the P / E
multiples of the public company comparables, then discounting it back to its present
value

Question 5

5. When would you use a Liquidation Valuation?

Answer 5

This is most common in bankruptcy scenarios and is used to see whether equity
shareholders will receive any capital after the company’s debts have been paid off. It is
often used to advise struggling businesses on whether it’s better to sell off assets
separately or to try and sell the entire company.

Question 6

6. When would you use Sum of the Parts?

Answer 6

This is most often used when a company has completely different, unrelated divisions –
a conglomerate like General Electric, for example.
If you have a plastics division, a TV and entertainment division, an energy division, a
consumer financing division and a technology division, you should not use the same set
of Comparable Companies and Precedent Transactions for the entire company.
Instead, you should use different sets for each division, value each one separately, and
then add them together to get the Combined Value

Question 7

7. When do you use an LBO Analysis as part of your Valuation?

Answer 7

Obviously you use this whenever you’re looking at a Leveraged Buyout – but it is also
used to establish how much a private equity firm could pay, which is usually lower than
what companies will pay.
It is often used to set a “floor” on a possible Valuation for the company you’re looking at.

Question 8

8. What are the most common multiples used in Valuation?

Answer 8

The most common multiples are EV/Revenue, EV/EBITDA, EV/EBIT, P/E (Share Price /
Earnings per Share), and P/BV (Share Price / Book Value per Share).

Question 9

9. What are some examples of industry-specific multiples?

Answer 9

Technology (Internet): EV / Unique Visitors, EV / Pageviews
Retail / Airlines: EV / EBITDAR (Earnings Before Interest, Taxes, Depreciation,
Amortization & Rental Expense)
Energy: EV / EBITDAX (Earnings Before Interest, Taxes, Depreciation, Amortization &
Exploration Expense), EV / Daily Production, EV / Proved Reserve Quantities
Real Estate Investment Trusts (REITs): Price / FFO per Share, Price / AFFO per Share
(Funds From Operations, Adjusted Funds From Operations)
Technology and Energy should be straightforward – you’re looking at traffic and energy
reserves as value drivers rather than revenue or profit.
For Retail / Airlines, you add back Rent because some companies own their own
buildings and capitalize the expense whereas others rent and therefore have a rental
expense.
For Energy, all value is derived from companies’ reserves of oil & gas, which explains
the last 2 multiples; EBITDAX exists because some companies capitalize (a portion of)
their exploration expenses and some expense them. You add back the exploration
expense to normalize the numbers.
For REITs, Funds From Operations is a common metric that adds back Depreciation and
subtracts gains on the sale of property. Depreciation is a non-cash yet extremely large
expense in real estate, and gains on sales of properties are assumed to be non-recurring,
so FFO is viewed as a “normalized” picture of the cash flow the REIT is generating.

Question 10

10. When you’re looking at an industry-specific multiple like EV / Scientists or EV /
    Subscribers, why do you use Enterprise Value rather than Equity Value?

Answer 10

You use Enterprise Value because those scientists or subscribers are “available” to all the
investors (both debt and equity) in a company. The same logic doesn’t apply to
everything, though – you need to think through the multiple and see which investors
the particular metric is “available” to

Question 11

11. Would an LBO or DCF give a higher valuation?

Answer 11

Technically it could go either way, but in most cases the LBO will give you a lower
valuation.
Here’s the easiest way to think about it: with an LBO, you do not get any value from the
cash flows of a company in between Year 1 and the final year – you’re only valuing it
based on its terminal value.
With a DCF, by contrast, you’re taking into account both the company’s cash flows in
between and its terminal value, so values tend to be higher.
Note: Unlike a DCF, an LBO model by itself does not give a specific valuation. Instead,
you set a desired IRR and determine how much you could pay for the company (the
valuation) based on that.

Question 12

12. How would you present these Valuation methodologies to a company or its
    investors?

Answer 12

Usually you use a “football field” chart where you show the valuation range implied by
each methodology. You always show a range rather than one specific number.
As an example, see page 10 of this document (a Valuation done by Credit Suisse for the
Leveraged Buyout of Sungard Data Systems in 2005):
http://edgar.sec.gov/Archives/edgar/data/789388/000119312505074184/dex99c2.htm

Question 13

13. How would you value an apple tree?

Answer 13

The same way you would value a company: by looking at what comparable apple trees
are worth (relative valuation) and the value of the apple tree’s cash flows (intrinsic
valuation).
Yes, you could do a DCF for anything – even an apple tree.

Question 14

14. Why can’t you use Equity Value / EBITDA as a multiple rather than Enterprise
    Value / EBITDA

Answer 14

EBITDA is available to all investors in the company – rather than just equity holders.
Similarly, Enterprise Value is also available to all shareholders so it makes sense to pair
them together.
Equity Value / EBITDA, however, is comparing apples to oranges because Equity Value
does not reflect the company’s entire capital structure – only the part available to equity
investors.

Question 15

15. When would a Liquidation Valuation produce the highest value?

Answer 15

This is highly unusual, but it could happen if a company had substantial hard assets but
the market was severely undervaluing it for a specific reason (such as an earnings miss
or cyclicality).
As a result, the company’s Comparable Companies and Precedent Transactions would
likely produce lower values as well – and if its assets were valued highly enough,
Liquidation Valuation might give a higher value than other methodologies.

Question 16

16. Let’s go back to 2004 and look at Facebook back when it had no profit and no
    revenue. How would you value it?

Answer 16

You would use Comparable Companies and Precedent Transactions and look at more
“creative” multiples such as EV/Unique Visitors and EV/Pageviews rather than
EV/Revenue or EV/EBITDA.
You would not use a “far in the future DCF” because you can’t reasonably predict cash
flows for a company that is not even making money yet.
This is a very common wrong answer given by interviewees. When you can’t predict
cash flow, use other metrics – don’t try to predict cash flow anyway!

Question 17

17. What would you use in conjunction with Free Cash Flow multiples – Equity Value
    or Enterprise Value?

Answer 17

Trick question. For Unlevered Free Cash Flow, you would use Enterprise Value, but for
Levered Free Cash Flow you would use Equity Value.
Remember, Unlevered Free Cash Flow excludes Interest and thus represents money
available to all investors, whereas Levered FCF already includes the effects of the

Interest expense (and mandatory debt repayments) and the money is therefore only
available to equity investors.
Debt investors have already “been paid” with the interest payments and principal re
payments they received.

Question 18

18. You never use Equity Value / EBITDA, but are there any cases where you might
    use Equity Value / Revenue?

Answer 18

It’s very rare to see this, but sometimes large financial institutions with big cash balances
have negative Enterprise Values – so you might use Equity Value / Revenue instead.
You might see Equity Value / Revenue if you’ve listed a set of financial institutions and
non-financial institutions on a slide, you’re showing Revenue multiples for the nonfinancial institutions, and you want to show something similar for the financial
institutions.
Note, however, that in most cases you would be using other multiples such as P/E and
P/BV with banks anyway.

Question 19

19. How do you select Comparable Companies / Precedent Transactions?

Answer 19

The 3 main ways to select companies and transactions:
1. Industry classification
2. Financial criteria (Revenue, EBITDA, etc.)
3. Geography
For Precedent Transactions, you often limit the set based on date and only look at
transactions within the past 1-2 years.
The most important factor is industry – that is always used to screen for
companies/transactions, and the rest may or may not be used depending on how specific
you want to be.
Here are a few examples:
Comparable Company Screen: Oil & gas producers with market caps over $5 billion
http://breakingintowallstreet.com
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Comparable Company Screen: Digital media companies with over $100 million in
revenue
Precedent Transaction Screen: Airline M&A transactions over the past 2 years involving
sellers with over $1 billion in revenue
Precedent Transaction Screen: Retail M&A transactions over the past year

Question 20

20. How do you apply the 3 valuation methodologies to actually get a value for the
    company you’re looking at?

Answer 20

Sometimes this simple fact gets lost in discussion of Valuation methodologies. You take
the median multiple of a set of companies or transactions, and then multiply it by the
relevant metric from the company you’re valuing.
Example: If the median EBITDA multiple from your set of Precedent Transactions is 8x
and your company’s EBITDA is $500 million, the implied Enterprise Value would be $4
billion.
To get the “football field” valuation graph you often see, you look at the minimum,
maximum, 25th percentile and 75th percentile in each set as well and create a range of
values based on each methodology

Question 21

21. What do you actually use a valuation for?

Answer 21

Usually you use it in pitch books and in client presentations when you’re providing
updates and telling them what they should expect for their own valuation.
It’s also used right before a deal closes in a Fairness Opinion, a document a bank creates
that “proves” the value their client is paying or receiving is “fair” from a financial point
of view.
Valuations can also be used in defense analyses, merger models, LBO models, DCFs
(because terminal multiples are based off of comps), and pretty much anything else in
finance.

Question 22

22. Why would a company with similar growth and profitability to its Comparable
    Companies be valued at a premium?

Answer 22

This could happen for a number of reasons:
• The company has just reported earnings well-above expectations and its stock price
has risen recently.
• It has some type of competitive advantage not reflected in its financials, such as a
key patent or other intellectual property.
• It has just won a favorable ruling in a major lawsuit.
• It is the market leader in an industry and has greater market share than its
competitors.

Question 23

23. What are the flaws with public company comparables?

Answer 23

• No company is 100% comparable to another company.
• The stock market is “emotional” – your multiples might be dramatically higher
or lower on certain dates depending on the market’s movements.
• Share prices for small companies with thinly-traded stocks may not reflect their
full value.

Question 24

24. How do you take into account a company’s competitive advantage in a valuation?

Answer 24

1. Look at the 75th percentile or higher for the multiples rather than the Medians.
2. Add in a premium to some of the multiples.
3. Use more aggressive projections for the company.
   In practice you rarely do all of the above – these are just possibilities.

Question 25

25. Do you ALWAYS use the median multiple of a set of public company comparables
    or precedent transactions?

Answer 25

There’s no “rule” that you have to do this, but in most cases you do because you want to
use values from the middle range of the set. But if the company you’re valuing is
distressed, is not performing well, or is at a competitive disadvantage, you might use the
25th percentile or something in the lower range instead – and vice versa if it’s doing well.

Question 26

26. You mentioned that Precedent Transactions usually produce a higher value than
    Comparable Companies – can you think of a situation where this is not the case?

Answer 26

Sometimes this happens when there is a substantial mismatch between the M&A market
and the public market. For example, no public companies have been acquired recently

but there have been a lot of small private companies acquired at extremely low
valuations.
For the most part this generalization is true but there are exceptions to almost every
“rule” in finance.

Question 27

27. What are some flaws with precedent transactions?

Answer 27

Past transactions are rarely 100% comparable – the transaction structure, size of
the company, and market sentiment all have huge effects.
• Data on precedent transactions is generally more difficult to find than it is for
public company comparables, especially for acquisitions of small private
companies

Question 28

28. Two companies have the exact same financial profiles and are bought by the same
    acquirer, but the EBITDA multiple for one transaction is twice the multiple of the
    other transaction – how could this happen?

Answer 28

Possible reasons:
1. One process was more competitive and had a lot more companies bidding on the
target.
2. One company had recent bad news or a depressed stock price so it was acquired at a
discount.
3. They were in industries with different median multiples.

Question 29

29. Why does Warren Buffett prefer EBIT multiples to EBITDA multiples?

Answer 29

Warren Buffett once famously said, “Does management think the tooth fairy pays for
capital expenditures?”
He dislikes EBITDA because it hides the Capital Expenditures companies make and
disguises how much cash they are actually using to finance their operations.
In some industries there is also a large gap between EBIT and EBITDA – anything that is
very capital-intensive, for example, will show a big disparity.
http://breakingintowallstreet.com
http://www.mergersandinquisitions.com
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Note that EBIT itself does not include Capital Expenditures, but it does include
Depreciation and that is directly linked to CapEx – that’s the link. If a company has a
high Depreciation expense, chances are it has a high CapEx.

Question 30

30. The EV / EBIT, EV / EBITDA, and P / E multiples all measure a company’s
    profitability. What’s the difference between them, and when do you use each one?

Answer 30

P / E depends on the company’s capital structure whereas EV / EBIT and EV / EBITDA
are capital structure-neutral. Therefore, you use P / E for banks, financial institutions,
and other companies where interest payments / expenses are critical.
EV / EBIT includes Depreciation & Amortization whereas EV / EBITDA excludes it –
you’re more likely to use EV / EBIT in industries where D&A is large and where capital
expenditures and fixed assets are important (e.g. manufacturing), and EV / EBITDA in
industries where fixed assets are less important and where D&A is comparatively
smaller (e.g. Internet companies).

Question 31

31. If you were buying a vending machine business, would you pay a higher multiple
    for a business where you owned the machines and they depreciated normally, or one
    in which you leased the machines? The cost of depreciation and lease are the same
    dollar amounts and everything else is held constant.

Answer 31

You would pay more for the one where you lease the machines. Enterprise Value would
be the same for both companies, but with the depreciated situation the charge is not
reflected in EBITDA – so EBITDA is higher, and the EV / EBITDA multiple is lower as a
result. For the leased situation, the lease would show up in SG&A so it would be
reflected in EBITDA, making EBITDA lower and the EV / EBITDA multiple higher.

Question 32

32. How do you value a private company?

Answer 32

You use the same methodologies as with public companies: public company
comparables, precedent transactions, and DCF. But there are some differences:
• You might apply a 10-15% (or more) discount to the public company comparable
multiples because the private company you’re valuing is not as “liquid” as the
public comps.
• You can’t use a premiums analysis or future share price analysis because a
private company doesn’t have a share price.

• Your valuation shows the Enterprise Value for the company as opposed to the
implied per-share price as with public companies.
• A DCF gets tricky because a private company doesn’t have a market
capitalization or Beta – you would probably just estimate WACC based on the
public comps’ WACC rather than trying to calculate it.

Question 33

33. Let’s say we’re valuing a private company. Why might we discount the public
    company comparable multiples but not the precedent transaction multiples?

Answer 33

There’s no discount because with precedent transactions, you’re acquiring the entire
company – and once it’s acquired, the shares immediately become illiquid.
But shares – the ability to buy individual “pieces” of a company rather than the whole
thing – can be either liquid (if it’s public) or illiquid (if it’s private).
Since shares of public companies are always more liquid, you would discount public
company comparable multiples to account for this.

Question 34

34. Can you use private companies as part of your valuation?

Answer 34

Only in the context of precedent transactions – it would make no sense to include them
for public company comparables or as part of the Cost of Equity / WACC calculation in
a DCF because they are not public and therefore have no values for market cap or Beta.

Question 35

What are the pros and cons of the 3 main valuation methods?

Answer 35

DCF: Most academically correct, not based on emotion, flexible but highly sensitive to assumptions, cash flow based on forecasts which can be incorrect, significant value in terminal value

Precedent: factors in a control premium, people could have overpaid, data can be hard to find, companies are not always 100% comparable

Comparables: Most current, dependent on market fluctuations, companies are not always 100% comparable