UX Research (nn/g study guide) Flashcards
Attitudinal Methods
Attitudinal: uncovers user’s stated beliefs
Card sorting
Surverys
Focus groups (not good for usability testing)
Usability Studies
Field Studies
Behavioral Methods
Behavioral: what users actually do
A/B testing
Eye tracking
Usability Studies
Field Studies
Qualitative Method
Better suited to answer why or how to fix problems
Quantitative Method
Better suited to answer how much or how many
Usability Testing
Participants brought into a lab and given senarios that lead to tasks within product
Field Studies
Studying participants in own environment where it is natural to encounter product
Participatory design
Participants given desgin materials to create ideal product experience
Focus groups
Groups of 3-12 led through a discussion about a set of topics, verbal and written feedback
Interviews
Meeting with participant to ask what they think of product in depth
Eyetracking
A device watches where participants look as they interact with website
Usability Benchmarking
tightly scripted usability studies are performed with larger numbers of participants, using precise and predetermined measures of performance, usually with the goal of tracking usability improvements of a product over time or comparing with competitors.
Remote moderated testing
Tests conducted remotely with tools like Zoom
Unmoderated testing
Quantitative & Qualitative. Participants record sessions. Gathers usability metrics such as success rate, task time, and perceived ease of use.
Concept testing
Researcher shares an approximation of product to determine if fits target audience
Diary studies
Participant record parts of lives that are relevant to when would use product
Customer Feedback
Selected group of users write about experience with product
Desirability studies
Participants are offered different visual-design alternatives and are expected to associate each alternative with a set of attributes selected from a closed list
Card sorting
Quantitative or Qualitative method.
Asks users to organize items into groups and assign categories to each group.
Helps create or refine the information architecture of a site by exposing users’ mental models.
Tree Testing
A quantitative method of testing an information architecture to determine how easy it is to find items in the hierarchy
Analytics
Analyzing data collected from user behavior like clicks, form filling, and other recorded interactions
Clickstream Analytics
A particular type of analytics that involves analyzing the sequence of pages that users visit as they use a site or software application
A/B Testing
A method of scientifically testing different designs on a site by randomly assigning groups of users to interact with each of the different designs and measuring the effect of these assignments on user behavior
Surveys
A quantitative measure of attitudes through a series of questions, typically more closed-ended than open-ended
