Good Design Flashcards
Unity & Variety
Unity: gives it the appearance of oneness or resolution
-ex: size, color
Variety: Differences in appereance
-ex: Size, Color
Balance
Can be seen by symmetry but also asymmetry
-ex: one big object being offset by 3 smaller objects
Hierarchy
Most important elements should be the most prominent
Contrast
Most important elements should have the most contrast
Emphasis
Impact of an object, aka focal point
Scale/Proportion
Sizing of elements or a standard of measurement
-can be used in combination with other principles like emphasis to draw the viewer into a focal point
-helps us make sense of designs or imagery
Repetition
Recurrance of design element
-can be used with other design elements to lead viewer to focal point