Psychology of UX

Question 1

Change Blindness

Answer 1

People’s tendency to ignore changes that happen in an area that is too far from area of focus

Question 2

How to prevent Change Blindness

Answer 2

1. Make one change at a time
2. Group all changing elements together
3. Use a prominent visual element (like an animation) to signal change
4. Dim areas of the screen that do not change
5. Floating elements -> display next to user’s focus of attention