UTS Module 1 - Material / Economic Self

Question 1

These are essential for survival. They include food, water, shelter, and clothing. They are consistent across individuals and societies, relatively limited, and cover only the fundamentals of life.

Answer 1

Needs

Question 2

These are desirable, but not essential. These are subjective, diverse, and vary greatly among individuals. They have a broad spectrum and can range from material possessions to experiences.

Answer 2

Wants

Question 3

He is a psychologist who studied positive human qualities and the lives of exemplary people. In 1954, he created a hierarchy of needs and expressed his theories in his book.

Answer 3

Abraham Harold Maslow

Question 4

Enumerate the tiers of Maslow’s Hierarchy of Needs from lowest to highest

Answer 4

Physiological, Security, Love/Relationships/Belonging, Esteem, Self-Actualization

Question 5

This tier in the hierarchy includes needs like food, water, and sleep.

Answer 5

Physiological

Question 6

These needs involve security and protection.

Answer 6

Safety needs

Question 7

These needs entail friendship, intimacy, family

Answer 7

Love and belonging

Question 8

This tier involves recognition, achievement, and respect from others.

Answer 8

Esteem needs

Question 9

This is achieving one’s full potential and creative needs.

Answer 9

Self-actualization

Question 10

This is the process by which we use material or economic goods (Goodwin, et al 2008)

Answer 10

Consumption

Question 11

This refers to how a person’s behavior, attitude or feelings can change when they are convinced that they have received or experienced something which causes the change.

Answer 11

Placebo Effect

Question 12

The perceived self-image influences consumer behavior. How you compare yourself to the product can help you decide whether or not you should buy it. You, as a consumer will often choose products or branding congruent with your self-image. This is called. . . ?

Answer 12

Self-Congruity

Question 13

Enumerate the four types of self-congruity :

Answer 13

Positive Self-Congruity, Positive Self-Incongruity, Negative Self-Congruity, Negative Self-Incongruity

Question 14

Refers to the mental and emotional picture individuals have of themselves

Answer 14

Self-Image

Question 15

Refers to the study of individuals, groups or organizations and the processes they use to select, use and dispose products

Answer 15

Consumer Behavior

Question 16

These are the meanings you attach yo products, the association you create between the product and the person:

Answer 16

Product Symbolic Cues (PSC)

Question 17

When you personally create in your head thoughts about how the products are. You use these images to help you decide whether the product is good or not

Answer 17

Retail patron images (RPI)