Use of research data Flashcards
1
Q
What is target markets?
A
Target markets are specific groups of consumers that a business aims to reach with its products or services. By focusing on these groups, companies can tailor their marketing strategies to better meet the needs and preferences of their customers.
2
Q
What is competitor analysis?
A
Competitor analysis is the process of evaluating your business rivals to understand their strengths, weaknesses, strategies, and market position. This helps you identify opportunities and threats in your own market.
3
Q
What is T K Maxx?
A
T.K. Maxx is a popular off-price retail chain, known for offering brand-name and designer products at discounted prices, making it a popular choice for savvy shoppers seeking bargains.
