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Unit 2: Developing a Marketing Campaign

This class was created by Brainscape user Melissa D. Visit their profile to learn more about the creator.

By: Melissa D
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Decks in this class (20)

Purposes Of Marketing
What is the purpose of marketing,
Anticipate demand,
Recognise demand
10  cards
Marketing Aims & Objectives
The purpose of marketing aims obj...,
What are aims and objectives,
The six main marketing aims objec...
14  cards
Mass & Niche Markets
Mass market,
Niche market,
A premium burger restaurant is ab...
3  cards
Market Segmentation
List 6 segments of the market,
Why market segmentation in busine...,
Explain market segmentation of age
13  cards
Branding
Branding,
Brand personality image,
Brand personality vs brand image
7  cards
Internal Influences On Marketing
Purpose of internal influences on...,
Cost of campaign influences on ma...,
How to calculate cost of campaign
7  cards
External Influences On Marketing
List 6 external influences that m...,
Social,
Technological
8  cards
Identifying What Customers Want
What does market research involve,
Target market,
How do businesses find out about ...
6  cards
Primary Research
State 5 types of primary research,
Surveys,
Interviews
6  cards
Internal Secondary Research
Explain internal secondary research,
Internal secondary research includes,
Customer data financial records
5  cards
External Secondary Research
What is external secondary research,
What are commercially published r...,
What are government statistics
6  cards
Validity and reliability
What is validity,
What is reliability,
What is appropriateness
5  cards
Quantitative and qualitative data
What is qualitative data,
What is quantitative data,
What are sources of data
3  cards
Appropriate market research
What is sufficient research,
What is focused research,
What is selecting and extracting ...
5  cards
Interpreting and analysing data
What is analysing the data,
What is additional information,
What is evaluating validity
5  cards
Product life cycle
What are development and launch,
What is growth,
What is maturity
4  cards
Suitability of marketing aims and objectives
What are financial objectives,
What is survival in business,
What are market share and custome...
5  cards
Situational Analysis
What is a swot analysis,
What is a situational analysis,
What are the disadvantages of swot
4  cards
Use of research data
What is target markets,
Competitor analysis,
What is t k maxx
3  cards
Marketing Mix
1  cards

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Unit 2: Developing a Marketing Campaign

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