External Secondary Research Flashcards
What is external secondary research ?
External secondary research is information collected by outside organizations. It can be free or sold and helps businesses understand trends and markets.
What are commercially published reports?
These are reports created by companies that sell research and data about markets and industries.
What are government statistics?
These are data and numbers collected and published by government agencies about the economy, population, and other important topics.
What are trade journals?
Trade journals are magazines or publications that focus on specific industries, providing news, trends, and insights for professionals in that field.
What are competitors’ annual reports and websites?
Annual reports are documents that companies release each year, showing their performance and plans. Websites provide information about a company’s products, services, and news. Both help businesses understand competitors.
What are media sources?
Media sources are news outlets, such as newspapers, TV, and online platforms, that provide information and updates on various topics and events.
