Appropriate market research Flashcards
What is sufficient research?
Sufficient research means gathering enough information to support conclusions or decisions effectively, ensuring thoroughness and reliability.
What is focused research?
Focused research is the process of gathering information on a specific topic or question, targeting relevant data to meet particular goals.
What is selecting and extracting data?
Selecting and extracting data involves choosing relevant information from sources and pulling it out for analysis or use in research.
What is the importance of market research?
Market research is important because it helps businesses understand customer needs, identify trends, and make informed decisions to improve products and services.
What are sampling and sample size?
Sampling is the process of choosing a group from a larger population to study, while sample size is the number of individuals included in that group.