Appropriate market research Flashcards

1
Q

What is sufficient research?

A

Sufficient research means gathering enough information to support conclusions or decisions effectively, ensuring thoroughness and reliability.

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2
Q

What is focused research?

A

Focused research is the process of gathering information on a specific topic or question, targeting relevant data to meet particular goals.

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3
Q

What is selecting and extracting data?

A

Selecting and extracting data involves choosing relevant information from sources and pulling it out for analysis or use in research.

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4
Q

What is the importance of market research?

A

Market research is important because it helps businesses understand customer needs, identify trends, and make informed decisions to improve products and services.

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5
Q

What are sampling and sample size?

A

Sampling is the process of choosing a group from a larger population to study, while sample size is the number of individuals included in that group.

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