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ENGLISH BUSINESS VOCABS > UNITS 4,5,6 > Flashcards

UNITS 4,5,6 Flashcards

1
Q

word-of-mouth

A

informal advertising by personal recommendation

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2
Q

upmarket

A

exclusive and usually expensive

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3
Q

USP

A

the feature or benefit of a particular product that makes it stand out from its competitors

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4
Q

telemarketing

A

selling goods and taking orders by telephone

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5
Q

tasting

A

a chance to try a new drink or food product

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6
Q

target market

A

the people that a company has as its main customers

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7
Q

survey

A

a study that aims to find out what people buy or might buy, usually by asking them questions

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8
Q

state-of-the-art

A

having the latest technology and design

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9
Q

sophisticated

A

highly developed

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10
Q

slogan

A

A phrase or sentence that attracts people’s attention and makes them remember a product

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11
Q

segment

A

a part of a market or social group

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12
Q

sample

A

a small amount or example of something that can be looked at or tried in order to see what is is like

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13
Q

sales pitch

A

the arguments used by a person who is trying to sell something

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14
Q

response rate

A

The percentage of people who reply to a survey

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15
Q

reputation

A

the opinion that people have about what a person or thing is like, based on what happened in past

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16
Q

questionnaire

A

a list of questions given as part of a survey

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17
Q

public relations

A

Activities that aim to promote the image of an organisation

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18
Q

prospective customer

A

someone who might decide to buy something

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19
Q

product range

A

the different products offered by a company

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20
Q

product line

A

a group of related products offered by a company

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21
Q

product life cycle

A

The stages a product goes through, from when it was first thought of until it is finally removed from the market

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22
Q

press release

A

an official statement issued to the media on a particular matter

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23
Q

phase out

A

to remove or stop using something gradually or in stages

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24
Q

niche

A

a specialised but profitable corner of the market (a specialized segment of the market for a particular kind of product or service.)

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25
mystery shopper
a person employed to visit the shop in order to assess the quality of the goods
26
mission statement
a short written statement of the aims, purpose and future activities of an organisation
27
merchandise
goods to be bought and sold / products used to promote a film or a pop group or linked to a fictional character
28
marketing mix
the combination of factors that influence sales and can be controlled by a company, commonly known as the four PS - PRODUCT, PRICE, PLACE, PROMOTION
29
market share
a part of the market dominated by a particular company or product
30
market segmentation
Dividing possible customers according to their income, gender, age, class, etc.
31
market sector
a part of the market such as a particular industry or group of customers
32
market saturation
A situation where every prospective customer in the market already has the product, so there is little chance of creating new sales
33
market research
the activity of collecting and studying information about what people need, want and buy
34
loss leader
a product sold at a loss in order to attract customers
35
launch
introducing a new company or product to the public fo the first time
36
knock-down prices
very low prices, that have been greatly reduced for quick sales
37
jingle
a short tune with an advertising message designed to be easily remembered
38
hype
extensive or exaggerated use of publicity or promotion
39
guerilla marketing
an innovative way of marketing that aims to get maximum exposure as cheaply as possible
40
giveaway
something that is given free for promotional purposes
41
gimmick
an unusual or amusing trick or device intended to attract attention or customers
42
gap in the market
An area of business in which there are few or no competitors and where profits can be made
43
focus group
A small group of people who are asked, in market research, to discuss or give their opinions about a new product or advertisement
44
flop
a total failure
45
findings
Something that is discovered or learned as a result of research
46
field research
The collection of data not from existing research sources but by carrying out ones own surveys or experiments
47
feature
the special quality or characteristic of a product
48
fast-moving consumer goods (FMCG)
Goods that have a short shelf life, and are sold quickly and at relatively low cost. Some FMCG are perishable (fruit) and others are high turnover (soft drinks)
49
endorsement
a testimonial or public statement approving of something
50
end user
The person who actually uses a particular product or service
51
downmarket
related to the cheaper or less prestigious sector of the market
52
disposable income
Income left to spend after necessary payments have been made
53
direct mail
advertising that is sent directly to potential customers
54
differentiation
When a company shows, through its advertising, how its products are different from each other and from competing products
55
desk research
the collection of data from existing research
56
demand
a need for something
57
customer survey
An investigation into the opinions of a group of customers to find out if they are satisfied with existing products and what they expect from new products
58
customer
a person who buys a product or service
59
copywriter
A person who writes the text of advertisements or other publicity material
60
consumer durable
Manufactured goods that are expected to have a long life after purchase
61
consumer
a person who buys goods and services for his/her own use and not for resale
62
63
competitive advantage
something that help business to be better or more successful that the others
64
competition
an activity involving two or more businesses in which each tries to get people to buy its goods rather than those of the other firms
65
claim
A statement that a business makes about the nature or quality of its product that may or may nor be true
66
buzz marketing
creating interest in a new product by persuading interested users or websites to pass on the message about it to other people or websites (viral marketing technique focused on maximizing the word-of-mouth potential of a campaign or product)
67
break into a market
to start to operate in a particular area of business
68
brand stretching
using an established brand name on a new product
69
brand loyalty
the tendency for some consumers to continue buying the same brand of goods rather than competing brands
70
brand image
the associations a product creates in the minds of the public
71
billboard
a large sign used for advertising
72
bias
a preference for one thing over another, often considered to be unfair or unreasonable
73
benchmarking
Evaluating something by comparing it to industry standards and the best practices of other companies
74
banner ad
an advertisement in the form of a box
75
appeal
The quality that makes something attractive or interesting
76
advertising copy
the written material used in an advertisement
77
advertising campaign
a programme of activities aimed at increasing sales or the awareness of a product/service
78
advertisement
an announcement, picture or short film promoting a company, product, event or job vacany

ENGLISH BUSINESS VOCABS (9 decks)

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