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ENGLISH BUSINESS VOCABS > UNITS 4,5,6 > Flashcards

UNITS 4,5,6 Flashcards

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Proverbs and Idioms flashcards
1
Q

word-of-mouth

A

informal advertising by personal recommendation

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2
Q

upmarket

A

exclusive and usually expensive

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3
Q

USP

A

the feature or benefit of a particular product that makes it stand out from its competitors

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4
Q

telemarketing

A

selling goods and taking orders by telephone

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5
Q

tasting

A

a chance to try a new drink or food product

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6
Q

target market

A

the people that a company has as its main customers

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7
Q

survey

A

a study that aims to find out what people buy or might buy, usually by asking them questions

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8
Q

state-of-the-art

A

having the latest technology and design

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9
Q

sophisticated

A

highly developed

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10
Q

slogan

A

A phrase or sentence that attracts people’s attention and makes them remember a product

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11
Q

segment

A

a part of a market or social group

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12
Q

sample

A

a small amount or example of something that can be looked at or tried in order to see what is is like

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13
Q

sales pitch

A

the arguments used by a person who is trying to sell something

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14
Q

response rate

A

The percentage of people who reply to a survey

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15
Q

reputation

A

the opinion that people have about what a person or thing is like, based on what happened in past

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16
Q

questionnaire

A

a list of questions given as part of a survey

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17
Q

public relations

A

Activities that aim to promote the image of an organisation

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18
Q

prospective customer

A

someone who might decide to buy something

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19
Q

product range

A

the different products offered by a company

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20
Q

product line

A

a group of related products offered by a company

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21
Q

product life cycle

A

The stages a product goes through, from when it was first thought of until it is finally removed from the market

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22
Q

press release

A

an official statement issued to the media on a particular matter

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23
Q

phase out

A

to remove or stop using something gradually or in stages

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24
Q

niche

A

a specialised but profitable corner of the market (a specialized segment of the market for a particular kind of product or service.)

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25
Q

mystery shopper

A

a person employed to visit the shop in order to assess the quality of the goods

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26
Q

mission statement

A

a short written statement of the aims, purpose and future activities of an organisation

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27
Q

merchandise

A

goods to be bought and sold / products used to promote a film or a pop group or linked to a fictional character

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28
Q

marketing mix

A

the combination of factors that influence sales and can be controlled by a company, commonly known as the four PS - PRODUCT, PRICE, PLACE, PROMOTION

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29
Q

market share

A

a part of the market dominated by a particular company or product

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30
Q

market segmentation

A

Dividing possible customers according to their income, gender, age, class, etc.

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31
Q

market sector

A

a part of the market such as a particular industry or group of customers

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32
Q

market saturation

A

A situation where every prospective customer in the market already has the product, so there is little chance of creating new sales

33
Q

market research

A

the activity of collecting and studying information about what people need, want and buy

34
Q

loss leader

A

a product sold at a loss in order to attract customers

35
Q

launch

A

introducing a new company or product to the public fo the first time

36
Q

knock-down prices

A

very low prices, that have been greatly reduced for quick sales

37
Q

jingle

A

a short tune with an advertising message designed to be easily remembered

38
Q

hype

A

extensive or exaggerated use of publicity or promotion

39
Q

guerilla marketing

A

an innovative way of marketing that aims to get maximum exposure as cheaply as possible

40
Q

giveaway

A

something that is given free for promotional purposes

41
Q

gimmick

A

an unusual or amusing trick or device intended to attract attention or customers

42
Q

gap in the market

A

An area of business in which there are few or no competitors and where profits can be made

43
Q

focus group

A

A small group of people who are asked, in market research, to discuss or give their opinions about a new product or advertisement

44
Q

flop

A

a total failure

45
Q

findings

A

Something that is discovered or learned as a result of research

46
Q

field research

A

The collection of data not from existing research sources but by carrying out ones own surveys or experiments

47
Q

feature

A

the special quality or characteristic of a product

48
Q

fast-moving consumer goods (FMCG)

A

Goods that have a short shelf life, and are sold quickly and at relatively low cost. Some FMCG are perishable (fruit) and others are high turnover (soft drinks)

49
Q

endorsement

A

a testimonial or public statement approving of something

50
Q

end user

A

The person who actually uses a particular product or service

51
Q

downmarket

A

related to the cheaper or less prestigious sector of the market

52
Q

disposable income

A

Income left to spend after necessary payments have been made

53
Q

direct mail

A

advertising that is sent directly to potential customers

54
Q

differentiation

A

When a company shows, through its advertising, how its products are different from each other and from competing products

55
Q

desk research

A

the collection of data from existing research

56
Q

demand

A

a need for something

57
Q

customer survey

A

An investigation into the opinions of a group of customers to find out if they are satisfied with existing products and what they expect from new products

58
Q

customer

A

a person who buys a product or service

59
Q

copywriter

A

A person who writes the text of advertisements or other publicity material

60
Q

consumer durable

A

Manufactured goods that are expected to have a long life after purchase

61
Q

consumer

A

a person who buys goods and services for his/her own use and not for resale

62
Q
A
63
Q

competitive advantage

A

something that help business to be better or more successful that the others

64
Q

competition

A

an activity involving two or more businesses in which each tries to get people to buy its goods rather than those of the other firms

65
Q

claim

A

A statement that a business makes about the nature or quality of its product that may or may nor be true

66
Q

buzz marketing

A

creating interest in a new product by persuading interested users or websites to pass on the message about it to other people or websites (viral marketing technique focused on maximizing the word-of-mouth potential of a campaign or product)

67
Q

break into a market

A

to start to operate in a particular area of business

68
Q

brand stretching

A

using an established brand name on a new product

69
Q

brand loyalty

A

the tendency for some consumers to continue buying the same brand of goods rather than competing brands

70
Q

brand image

A

the associations a product creates in the minds of the public

71
Q

billboard

A

a large sign used for advertising

72
Q

bias

A

a preference for one thing over another, often considered to be unfair or unreasonable

73
Q

benchmarking

A

Evaluating something by comparing it to industry standards and the best practices of other companies

74
Q

banner ad

A

an advertisement in the form of a box

75
Q

appeal

A

The quality that makes something attractive or interesting

76
Q

advertising copy

A

the written material used in an advertisement

77
Q

advertising campaign

A

a programme of activities aimed at increasing sales or the awareness of a product/service

78
Q

advertisement

A

an announcement, picture or short film promoting a company, product, event or job vacany

ENGLISH BUSINESS VOCABS (9 decks)

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