Units 2.2, 2.3, 2.4, 2.5 Demand, Supply and Market Equilibrium Flashcards
The operation of the market
Demand
A consumer’s willingness and desire to purchase goods and services at a specific price.
Individual demand
One consumer’s willingness and ability to purchase a product or service at a given price.
Market demand
The sum of all consumers’ willingness and ability to purchase a product or service at a given set of prices.
The demand curve
The relationship betweent the price of a product and the quantity demanded by the market.
Prices changes and the demand curve
When prices change, there is a movement along the demand curve.
Contraction of demand
When there is an increase in price, there is a decrease in the quantity demanded.
Extension of demand
When there is a fall in price, there is an increase in the quantity demanded.
Joint demand
Where products complement each other. They products in demand together e.g. cars and petrol
Competitive demand
When consumers demand one or another good- they are in competition with each other. They are substitutes. e.g. Samsung phones and Apple phones.
Composite demand
When a product is demanded for multiple uses e.g. milk or oil
Shift in the demand curve
When the demand curve shifts left or right do there is a change in the quantity demanded at every price.
Increase in demand…. the demand curve shifts
Right
Decrease in demand….the demand curve shifts
Left
Factors which can cause a shift in the demand curve…
Changes in income, taxes, price of complementary or substitute goods, tastes and fashions, advertising and marketing, size of population etc.
Supply
Ability and willingness of a firm to sell products at a given price.
Individual supply
One business’s willingness and ability to sell a product at a given price.
Market supply
Sum of all businesses’ willingness and ability to sell a product at a given set of prices.
Supply curve
Relationship between the price of a product and the quantity supplied by the business.