Unit 3.2 Microeconomics Flashcards

Costs, economics of scale, revenue and profit

1
Q

Short run

A

period of time when at least one factor of production is fixed in supply.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Long run

A

the period over which the firm is able to vary the inputs from all the factors of production.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Law of diminishing returns

A

when the firm increases the input from one factor while other factors remain fixed, eventually the return on the increased factor will reduce.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Marginal physical product of labour (MPP)L

A

The additional quantity of output produced by an additional unit of labour.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Total cost

A

The sum of all costs incurred in producing a given level of output.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Average Cost

A

Total cost divided by quantity (unit cost)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Marginal cost

A

The cost of producing an additional unit of output.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Fixed costs

A

Costs that do not vary with the level of output e.g. rent, management salaries

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Variable costs

A

Costs that do vary with the level of output e.g. labour, raw materials, energy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Sunk costs

A

Costs which will not be recovered if a firm stops trading.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Economies of scale

A

When a firm increases the scale of production and this leads to lowers long-run average costs.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Technical economies of scale

A

Larger scale capital goods e.g. container ship of combined harvester.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Marketing economies of scale

A

Fixed cost of advertising and marketing will be spread over larger number of units.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Management economies of scale

A

The costs of management can be spread over larger number of units or more specialist staff can be employed in accounting, human resources etc.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Financial economies of scale

A

Larger firms can borrow money at lower rates of interest.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Purchasing economies of scale

A

Bulk buying raw materials can lead to a lower price.

17
Q

External economies of scale

A

Economies of scale which arise from the expansion of the industry in which a firm is operating.

18
Q

Internal economies of scale

A

Economies of scale which arise from the expansion of a firm.

19
Q

Concentration economies of scale

A

Where a firm is located close to other firms in the same industry.

20
Q

Technology and skills external economies of scale

A

Skilling of a pool of labour through a local college e.g. Burnley College to local businesses in Burnley.

21
Q

Economies of scope

A

Economies of scale to large firms who provide a range of products e.g. Nestle

22
Q

Diseconomies of scale

A

When a firm’s increased scale of production leads to higher long-run average costs.

23
Q

Communication diseconomies of scale

A

It becomes more difficult to communicate across the organisation.

24
Q

Co-ordination diseconomies of scale

A

Becomes more difficult to co-ordinate production across a range of factories or countries.

25
Motivational diseconomies of scale
Managers become demotivated in larger firms. This can lead to profit-satisficing and the principal-agent problem.
26
Minimum Efficient Scale
The level of output at which long-run average cost stops falling as output increases. Bottom of the LAC.
27
Constant returns to scale
Range where the minimum efficient scale is constant.
28
Total Revenue
The revenue received by a firm from its sales of a good or service.
29
Average revenue
The average revenue received by a the firm per unit of output. Total revenue divided by quantity. It is also price without taxes.
30
Marginal revenue
The additional revenue received by the firm if it sells an additional unit of output.
31
Normal profit
the return needed for a firm to stay in the market in the long run. Includes opportunity cost.
32
Supernormal profit
Profit above normal profits.
33
Accounting profit
Profit made by a business based on explicit costs incurred but excluding opportunity cost.
34
Shut down price
The price below which a firm will choose to exit the market because it is not able to pay for its variable costs.