Monopolistic Competition and Oligopoly Flashcards
Monopolistic Competition
Competitive market structure with a downwar sloping demand curve and the ability for the firm to make supernomal profits in the short run.
Characteristics of Monopolistic competition
Many firms, differentiated products, few barriers to entry and exit, no dominant firm, downward sloping demand curve.
Type of profits firms in monopolistic competition market make in the SR.
Supernormal
What happens to the demand curve for an individual firm in the LR?
It becomes flatter and demand becomes more elastic. It also moves to the left.
In the long run, what type of profits are made in monopolistically competitive markets?
Normal
How do firms differentiate their products?
Non-price competition and advertising.
Are MC firms efficient?
No- they do not operate at lowest average costs or where P=MC.
What are the welfare benefits of MC?
Greater choice of products for consumers and an incentive for firms to innovate.
What are the welfare and efficiency losses with MC?
Lack of economies of scale as firms cannot grow in the market; advertising can be seen as wasteful; not productively or allocatively efficient in SR or LR.
Oligopoly
Market structure with a few dominant firms
Interdependence
Where firms base their decision making on the decisions of other firms in the market.
Non-price competition
Firms compete on other aspects than price such as product, location and branding.
Characteristics of oligopoly
Few dominant sellers, interdependence, barriers to entry, differentiated products, non-price competition.
Differentiated products
Where products are distinguished from competitors’ products by branding and advertising; after sales service; extra features; location or perfromance and reliability
Non-price competition
Firms choose not to compete on price but on advertising or branding.