unit two social psych Flashcards
Attitudes
Positive or negative evaluations of objects that occur automatically
Explicit attitude
Consciously held and deliberate evaluation
Implicit attitude
Activated automatically from memory without conscious awareness
Dual attitude
When implicit and explicit attitudes contradict each other
Reference group
Group to which we orient ourselves and use its standards to judge ourselves and the world
Mere exposure
Repeated exposure leading to positive attitudes
Classical conditioning
Neutral stimulus paired with an object that evokes an attitude response
Subliminal conditioning
Process of classical conditioning below the level of conscious awareness
Operant conditioning
Shaping attitudes through reinforcement and punishment
Nonverbal behavior
Facial feedback effect, body posture, and motion shaping attitudes
Cognitive dissonance
Discomfort caused when behavior is inconsistent with attitudes
Insufficient justification
Weak reason for behaving inconsistently
Freedom of choice
Inconsistent behavior was freely chosen
Justification of effort
Costly choice that turns out to be wrong
Immoral behavior
Motivation to appear moral while avoiding the cost of being moral
Post-decision dissonance
Interpreting information to assure ourselves that we chose correctly
Self-perception theory
infer attitudes from behavior, especially when attitudes are weak and behavior is freely chosen
Persuasion
Consciously attempting to change attitudes through message transmission
Elaboration-likelihood model
Predicts when a person will carefully consider a message or rely on less effortful thinking
Central route to persuasion
When people are motivated and able to attend carefully to a message
Peripheral route to persuasion
When people are unwilling or unable to analyze message content, relying on heuristics or irrelevant cues
Persuader credibility
Affects persuasion, sleeper effect from low-credibility sources- delayed effectiveness of the message
Feelings-as-information approach
Positive mood signals that things are fine, making us more susceptible to persuasion