Unit 7: Advertising Flashcards by Denis Čančar

Q

Pisec oglasa

A

Copywriter

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Q

Billboard

A

Oglasni pano

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Q

Besedilo oglasa

A

Copy

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Q

Čas največje gledanosti

A

Prime time

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Q

Oglaševalska akcija

A

Advertising campaign

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Q

Ciljna publika

A

Target audience

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Q

Medijska pokritost

A

Media coverage

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Q

Oglas

A

Commercial

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Q

Oglas od ust do ust

A

Word of mouth (WOM)

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Q

Zvočna spremljava oglasa

A

Jingle

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Q

Oglas z osebnim priporočilom

A

Endorsement

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Q

Čas oglaševanja

A

Air time

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Q

Doseg oglaševanja

A

Advertising reach

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Q

Pritegniti pozornost

A

Catch attention

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Q

Donosnost naložbe (ROI)

A

Return on investment (ROI)

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Q

Oglaševanje

A

Advertising

Q

Oglaševanje podjetja

A

Corporate advertising

Q

Odnosi z javnostmi

A

Public relations (PR)

Q

Uspešnost oglaševanja

A

Advertising effictiveness

Q

Vodja oglaševanja

A

Advertising director

Q

Oglasno sporočilo

A

Advertising message

Q

Oglaševalska tarifa

A

Advertising rate

Q

Sredstva (proračun) za oglaševanje

A

Advertising budget

Q

Oglaševalski mediji

A

Advertising media