Unit 6: Marketing Flashcards by Denis Čančar

Q

Pospeševanje prodaje/promocija

A

(Sales) promotion

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Q

Trženjski proračun/sredstva za trženje

A

Marketing budget

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Q

Zavedanje blagovne znamke

A

Brand awareness

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Q

Zvestoba blagovni znamki

A

Brand loyalty

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Q

Trženjski splet

A

Marketing mix

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Q

Anketa (anketiranje) porabnikov

A

Customer survey

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Q

Vodilni izdelek/podjetje, tržni vodnja

A

Market leader

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Q

Strategija oblikovanja cene

A

Pricing strategy

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Q

Demografska merila

A

Demographics

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Q

Trženje v vrzelih

A

Niche marketing

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Q

Dostopnost storitve

A

Accessability of service

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Q

Trženjska napaka(zmota)

A

Marketing flop

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Q

Množični trg

A

Mass market

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Q

Vodja blagovne znamke

A

Brand manager

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Q

Nalepka/znamka

A

Label

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Q

Blagovna znamka

A

Brand

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Q

Bonton

A

Etiquette

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Q

Konkurent

A

Rival

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Q

Koristi, ugodnosti

A

Benefits

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Q

Vrednost blagovne znamke

A

Brand equity

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Q

Okolju prijazna embalaža

A

Environmentally friendly packaging

Q

Neposredno trženje

A

Direct marketing

Q

Trajne dobrine

A

Durable goods

Q

Raziskava na terenu

A

Field research

Q

Brezplačni vzorci

A

Free samples

Q

Okoljevarstveno trženje

A

Green/environmental marketing

Q

Neposredna pošta

A

Direct mail

Q

Širitev blagovne znamke

A

Brand extension/streching

Q

Strategija številnih blagovnih znamk

A

Multi-brand strategy

Q

Izdelki z blagovno znamko

A

Branded goods

Q

Javna poraba

A

Public consumption

Q

Varstvo porabnikov

A

Customer protection

Q

Raziskava za pisalno mizo

A

Desk research

Q

Lastna blagovna znamka

A

Own brand/label

Q

Kupna moč

A

Purchasing power

Q

Pospeševanje prodaje

A

Promotion

Q

Ponudba in povpraševanje

A

Supply and demand

Q

Posebna ponudba

A

Special offer

Q

Konkurenčno oblikovanje cene

A

Competitive pricing

Q

Degustacija

A

Sampling, promotion testing

Q

Unovčiti kupon

A

To redeem a coupon

Q

Zbiranje ciljnega trga

A

Target marketing

Q

Oblikovanje blagovne znamke

A

Branding

Q

Oglaševalska akcija

A

Advertising campaign

Q

Prospekt

A

Flyer, leaflet

Q

Promocijsko darilo

A

Giveaway, freebie

Q

Izvesti anketo

A

To conduct / to carry out a survey

Q

Spremljanje zadovoljstva kupcev

A

Monitoring/tracking customer satisfaction

Q

Znamka višjega cenovnega razreda

A

Luxury brand

Q

Doseči prodajne cilje

A

To reach sales targets

Q

Preseči pričakovanja

A

To exceed expectations