UNIT 7 Flashcards
whats a mission statement
a business’ statement of its purpose, and why it exists
what are 3 questions a mission statement should answer
- what does your company do?
- why does your company do this?
- how does your business do this
name 4 places mission statements come from
- culture of a business
- founders values
- societys views
- industry it operates in
whats a corporate objective
shareholders values, growth etc
quantify the mission to make it measurable
CEO’S SET THIS
4 internal influences on a corporate objective
poor performance
new leadership
business ownership
business growth
name 5 external influences on corporate objective
economy performance
competitors actions
global price
social desires
technological prices
whats the difference between a strategy and a tactic
a strategy is the end goal, however a tactic is the choices a business makes to help achieve their objectives
whats a SWOT analysis
a tool that identifies the strengths, weakness’, threats and opportunities of a business
name 3 advantages of a SWOT analysis
-allows a business to focus on strategy
- improves weakness to inc sales
- can combine SWOT and PESTLE
whats a ratio analysis
tool to assess performance, profitability and liquidity if a business
whats liquidity
converting assets into cash
what does return on capital employed show
how much profit has been made compared to how much money put into the business
how to calculate return on capital employed
profit/ capital employed X100
whats an income statement
profit and losses in last 12 months
whats a balance sheet
shows what the business has spent money on and where money invested has come from
what are current assets
assets owned for less than a year
what are non current assets
owned for over 1 year and depreciates in value
what are current liabilities
debts repaid within 1 year
what are non current liabilities
long term debt, taking more than 1 year to repay
how to calcaulte equity
total assets - total liabilities
how to calculate current ratio
current assets/ current liabilities
whats the ideal current ratio
2:1
what does current ratio and acid test show
can a business pay short term debts back when due
how to calculate acid test
current assets - inventory
current liabilities
ideal acid test
1:1
5 ways to improve liquidity
- use overdraft
- delay payments
- longer credit times
- encourage cash sales
- destocking
whats gearing
shows how much of a business is financed by debt
how to calculate gearing
non current liabilities
total equity + NCL X100
whats considered high gearing
over 50%
3 characteristics of a low geared business
shareholders money
no big risks
can take a fall in profits better
3 characteristics of a high geared business
loans
need to be paid back regardless of performance
they take risks as they could loose assets secured
4 advantages of ratios
-allows comparison from previous years
-locate weakness and spot trends
-assess performance
-decision for stakeholders
6 disadvantages of ratios
- no qualitative data
- historical data
- no full picture
- external factors
- has to be compared
- no account of economic climate
define trade payable days
calculates time taken for a business to pay back creditors
how to calculate trade payable days
payables/ cost of sales X365
advantages ( 1) and disadvantages (3) of delaying payment
working capital ✅
X loss of discounts
X supplier goodwill loss
X withdrawl
define trade receivable days
calculates time taken for a business to collect debts that is OWED
trade receivable days aim
to convert debt into cash asap
ideal trade receivables days
30-45 days
why might a business increase credit terms
to attract and increase sales/ customers.
we can compare to past months or years to look for trends and progress
define inventory turnover
measures a company’s success at converting inventory into revenue
calculate inventory turnover
cost of goods sold/
average inventory
ALL DIVIDED BY 365
name 7 external factors on a business
social
technological
environmental
economic
legal
ethical
political
difference between import and export
import- money flows out of UK and goods come in
export- money flows into UK, goods go out
define exchange rate
the value of one currency expressed in terms of another
give 2 ways exchange rates can affect a business
price of exports in international markets
cost of goods bought from overseas
advantage and disadvantage of a strengthening exchange rate
- lower prices to limit impact
- inc promotion in foreign markets when weak
may switch international suppliers must bulk stock and materials when weak
strength and weakness of a weak exchange rate
increased exports, more revenue
- imcreased costs for imported stocks
acronym to remember exchange rates effect
S P I C E D
strong
pound
imports
cheap
exports
dear
how does the change in strength of £ affect exporters
exporters must lower prices to limit impact
of expense and inc promotion in foreign markets
how does weakening exchange rate affect importers
may switch international suppliers
stockpile stock and materials
name 5 factors affect significance of exchange rates on a business
- how much the business exports
- competition from overseas
- reliance on importing
- PED for business’ products
name 3 things that may cause an increase in exchange rate
speculation- traders may bet they will ride
increase in interest rates
foreign direct investment
define inflation
sustained increase in general level of prices ( a fall in the value of money )
whats the CSI ( consumer price index )
a weighted basket of goods, which measures the monthly change in price of over 700 different goods and services
define disinflation
a period of slower inflation