Unit 7 Flashcards
afloat
1
floating in water; not sinking.
they trod water to keep afloat
2
out of debt or difficulty.
I contrived to stay afloat in honest self-employment
characteristic
Adjective
1
typical of a particular person, place, or thing.
large farms are characteristic of this area
Noun
1
a feature or quality belonging typically to a person, place, or thing and serving to identify it.
inherited characteristics such as blood groups
compete
Verb
1
strive to gain or win something by defeating or establishing superiority over others who are trying to do the same.
universities are competing for applicants
edge
Noun
1
the outside limit of an object, area, or surface; a place or part farthest away from the center of something.
a willow tree at the water’s edge
2
the sharpened side of the blade of a cutting implement or weapon.
a knife with a razor-sharp edge
3
a quality or factor that gives superiority over close rivals or competitors.
the veal had the edge on flavor
Verb
1
provide with a border or edge.
the pool is edged with paving
2
move gradually, carefully, or furtively in a particular direction.
she tried to edge away from him
financial
Adjective
1
relating to finance.
an independent financial adviser
inevitably
Adverb
1
as is certain to happen; unavoidably.
inevitably some details are already out of date
initial
Adjective
1
existing or occurring at the beginning.
our initial impression was favorable
Noun
1
the first letter of a name or word, typically a person’s name or a word forming part of a phrase.
they carved their initials into the tree trunk
Verb
1
mark or sign (a document) with one’s initials in order to authorize or validate it.
the man initaled the three warrants
motivation
Noun
1
the reason or reasons one has for acting or behaving in a particular way.
escape can be a strong motivation for travel
niche
Noun
1
a comfortable or suitable position in life or employment.
he is now a partner at a leading law firm and feels he has found his niche
Adjective
1
denoting products, services, or interests that appeal to a small, specialized section of the population.
other companies in this space had to adapt to being niche players
Verb
1
place (something) in a niche or recess.
these elements were niched within the shadowy reaches
particular
Adjective
1
used to single out an individual member of a specified group or class.
the action seems to discriminate against a particular group of companies
2
especially great or intense.
when handling or checking cash the cashier should exercise particular care
personalized
Adjective
1
designed or produced to meet someone’s individual requirements.
a steward will deliver personalized service to every passenger
3
(especially of a deity or spirit) personified.
religious and magical systems involve personalized gods, spirits, or demons
potential
Adjective
1
having or showing the capacity to become or develop into something in the future.
a two-pronged campaign to woo potential customers
Noun
1
latent qualities or abilities that may be developed and lead to future success or usefulness.
a young broadcaster with great potential
product
Noun
1
an article or substance that is manufactured or refined for sale.
food products
2
a thing or person that is the result of an action or process.
his daughter, the product of his first marriage
profit
Noun
1
a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.
pretax profits
Verb
1
obtain a financial advantage or benefit, especially from an investment.
the only people to profit from the entire episode were the lawyers
project
Noun 1 an individual or collaborative enterprise that is carefully planned to achieve a particular aim. a research project Verb 1 estimate or forecast (something) on the basis of present trends or data. spending was projected at $72 million
2
extend outward beyond something else; protrude.
I noticed a slip of paper projecting from the book
reputation
Noun
1
the beliefs or opinions that are generally held about someone or something.
his reputation was tarnished by allegations that he had taken bribes
sound
Noun
1
vibrations that travel through the air or another medium and can be heard when they reach a person’s or animal’s ear.
light travels faster than sound
Verb
1
emit or cause to emit sound.
a loud buzzer sounded
Adjective
1
in good condition; not damaged, injured, or diseased.
they returned safe and sound
tip
Noun
1
the pointed or rounded end or extremity of something slender or tapering.
George pressed the tips of his fingers together
3
a sum of money given to someone as a reward for their services.
he never leaves a tip
Verb
1
attach to or cover the end or extremity of.
the peaks of the mountains were tipped with snow
unique
Adjective
1
being the only one of its kind; unlike anything else.
original and unique designs
vital
Adjective
1
absolutely necessary or important; essential.
secrecy is of vital importance
2
full of energy; lively.
a beautiful, vital girl
Noun
1
the body’s important internal organs, especially the gut or the genitalia.
he felt the familiar knot contract in his vitals
bond
Noun
1
a relationship between people or groups based on shared feelings, interests, or experiences.
there was a bond of understanding between them
2
a connection between two surfaces or objects that have been joined together, especially by means of an adhesive substance, heat, or pressure.
there was no effective bond between the concrete and the steel
Verb
1
join or be joined securely to something else, especially by means of an adhesive substance, heat, or pressure.
press the material to bond the layers together
brand
Noun
1
a type of product manufactured by a particular company under a particular name.
a new brand of detergent
2
an identifying mark burned on livestock or (formerly) criminals or slaves with a branding iron.
the brand on a sheep identifies it as mine
Verb
1
mark with a branding iron.
the seller had branded the animal with his grandfather’s name
burgeon
Verb
1
begin to grow or increase rapidly; flourish.
the city’s suburbs have burgeoned, sprawling out from the center
conglomerate
Noun
1
a number of different things or parts that are put or grouped together to form a whole but remain distinct entities.
the Earth is a specialized conglomerate of organisms
Adjective
1
relating to a conglomerate, especially a large corporation.
conglomerate businesses
Verb
1
gather together into a compact mass.
atoms that conglomerate at the center