Unit 7 Flashcards

1
Q

afloat

A

1
floating in water; not sinking.
they trod water to keep afloat

2
out of debt or difficulty.
I contrived to stay afloat in honest self-employment

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2
Q

characteristic

A

Adjective
1
typical of a particular person, place, or thing.
large farms are characteristic of this area

Noun
1
a feature or quality belonging typically to a person, place, or thing and serving to identify it.
inherited characteristics such as blood groups

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3
Q

compete

A

Verb
1
strive to gain or win something by defeating or establishing superiority over others who are trying to do the same.
universities are competing for applicants

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4
Q

edge

A

Noun
1
the outside limit of an object, area, or surface; a place or part farthest away from the center of something.
a willow tree at the water’s edge

2
the sharpened side of the blade of a cutting implement or weapon.
a knife with a razor-sharp edge

3
a quality or factor that gives superiority over close rivals or competitors.
the veal had the edge on flavor

Verb
1
provide with a border or edge.
the pool is edged with paving

2
move gradually, carefully, or furtively in a particular direction.
she tried to edge away from him

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5
Q

financial

A

Adjective
1
relating to finance.
an independent financial adviser

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6
Q

inevitably

A

Adverb
1
as is certain to happen; unavoidably.
inevitably some details are already out of date

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7
Q

initial

A

Adjective
1
existing or occurring at the beginning.
our initial impression was favorable

Noun
1
the first letter of a name or word, typically a person’s name or a word forming part of a phrase.
they carved their initials into the tree trunk

Verb
1
mark or sign (a document) with one’s initials in order to authorize or validate it.
the man initaled the three warrants

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8
Q

motivation

A

Noun
1
the reason or reasons one has for acting or behaving in a particular way.
escape can be a strong motivation for travel

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9
Q

niche

A

Noun
1
a comfortable or suitable position in life or employment.
he is now a partner at a leading law firm and feels he has found his niche

Adjective
1
denoting products, services, or interests that appeal to a small, specialized section of the population.
other companies in this space had to adapt to being niche players

Verb
1
place (something) in a niche or recess.
these elements were niched within the shadowy reaches

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10
Q

particular

A

Adjective
1
used to single out an individual member of a specified group or class.
the action seems to discriminate against a particular group of companies

2
especially great or intense.
when handling or checking cash the cashier should exercise particular care

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11
Q

personalized

A

Adjective
1
designed or produced to meet someone’s individual requirements.
a steward will deliver personalized service to every passenger

3
(especially of a deity or spirit) personified.
religious and magical systems involve personalized gods, spirits, or demons

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12
Q

potential

A

Adjective
1
having or showing the capacity to become or develop into something in the future.
a two-pronged campaign to woo potential customers

Noun
1
latent qualities or abilities that may be developed and lead to future success or usefulness.
a young broadcaster with great potential

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13
Q

product

A

Noun
1
an article or substance that is manufactured or refined for sale.
food products

2
a thing or person that is the result of an action or process.
his daughter, the product of his first marriage

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14
Q

profit

A

Noun
1
a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.
pretax profits

Verb
1
obtain a financial advantage or benefit, especially from an investment.
the only people to profit from the entire episode were the lawyers

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15
Q

project

A
Noun
1
an individual or collaborative enterprise that is carefully planned to achieve a particular aim.
a research project
Verb
1
estimate or forecast (something) on the basis of present trends or data.
spending was projected at $72 million

2
extend outward beyond something else; protrude.
I noticed a slip of paper projecting from the book

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16
Q

reputation

A

Noun
1
the beliefs or opinions that are generally held about someone or something.
his reputation was tarnished by allegations that he had taken bribes

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17
Q

sound

A

Noun
1
vibrations that travel through the air or another medium and can be heard when they reach a person’s or animal’s ear.
light travels faster than sound

Verb
1
emit or cause to emit sound.
a loud buzzer sounded

Adjective
1
in good condition; not damaged, injured, or diseased.
they returned safe and sound

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18
Q

tip

A

Noun
1
the pointed or rounded end or extremity of something slender or tapering.
George pressed the tips of his fingers together
3
a sum of money given to someone as a reward for their services.
he never leaves a tip

Verb
1
attach to or cover the end or extremity of.
the peaks of the mountains were tipped with snow

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19
Q

unique

A

Adjective
1
being the only one of its kind; unlike anything else.
original and unique designs

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20
Q

vital

A

Adjective
1
absolutely necessary or important; essential.
secrecy is of vital importance

2
full of energy; lively.
a beautiful, vital girl

Noun
1
the body’s important internal organs, especially the gut or the genitalia.
he felt the familiar knot contract in his vitals

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21
Q

bond

A

Noun
1
a relationship between people or groups based on shared feelings, interests, or experiences.
there was a bond of understanding between them

2
a connection between two surfaces or objects that have been joined together, especially by means of an adhesive substance, heat, or pressure.
there was no effective bond between the concrete and the steel

Verb
1
join or be joined securely to something else, especially by means of an adhesive substance, heat, or pressure.
press the material to bond the layers together

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22
Q

brand

A

Noun
1
a type of product manufactured by a particular company under a particular name.
a new brand of detergent

2
an identifying mark burned on livestock or (formerly) criminals or slaves with a branding iron.
the brand on a sheep identifies it as mine

Verb
1
mark with a branding iron.
the seller had branded the animal with his grandfather’s name

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23
Q

burgeon

A

Verb
1
begin to grow or increase rapidly; flourish.
the city’s suburbs have burgeoned, sprawling out from the center

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24
Q

conglomerate

A

Noun
1
a number of different things or parts that are put or grouped together to form a whole but remain distinct entities.
the Earth is a specialized conglomerate of organisms

Adjective
1
relating to a conglomerate, especially a large corporation.
conglomerate businesses

Verb
1
gather together into a compact mass.
atoms that conglomerate at the center

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25
Q

consistently

A

Adverb
1
in every case or on every occasion; invariably.
the vehicle consistently outperforms some of the best competitors
2
in a fair and impartial way.
students have to be treated consistently by all staff members

26
Q

convince

A

Verb
1
cause (someone) to believe firmly in the truth of something.
Robert’s expression had obviously convinced her of his innocence

27
Q

endorsement

A

Noun
1
an act of giving one’s public approval or support to someone or something.
the issue of full independence received overwhelming endorsement

28
Q

fleeting

A

Adjective
1
lasting for a very short time.
hoping to get a fleeting glimpse of a whale underwater

29
Q

ignore

A

Verb
1
refuse to take notice of or acknowledge; disregard intentionally.
he ignored her outraged question

30
Q

loyalty

A

Noun
1
the quality of being loyal.
her loyalty to her husband of 34 years

31
Q

outperform

A

Verb
1
perform better than.
an experienced employee will outperform the novice

32
Q

passion

A
Noun
1
strong and barely controllable emotion.
a man of impetuous passion
2
the suffering and death of Jesus.
meditations on the Passion of Christ
33
Q

phenomenon

A

Noun
1
a fact or situation that is observed to exist or happen, especially one whose cause or explanation is in question.
glaciers are unique and interesting natural phenomena

2
a remarkable person, thing, or event.
the band was a pop phenomenon just for their sales figures alone

34
Q

prevail

A

Verb
1
prove more powerful than opposing forces; be victorious.
it is hard for logic to prevail over emotion

35
Q

promote

A

Verb
1
further the progress of (something, especially a cause, venture, or aim); support or actively encourage.
some regulation is still required to promote competition

2
advance or raise (someone) to a higher position or rank.
she was promoted to General Manager

36
Q

reverse

A

Verb
1
move backward.
the truck reversed into the back of a bus

Adjective
1
going in or turned toward the direction opposite to that previously stated.
the trend appears to be going in the reverse direction

Noun
1
a complete change of direction or action.
the growth actuates a reverse of photosynthesis

37
Q

selective

A

Adjective
1
relating to or involving the selection of the most suitable or best qualified.
the mini-cow is the result of generations of selective breeding

38
Q

staple

A

Verb
1
attach or secure with a staple or staples.
Mark stapled a batch of papers together

Adjective
1
main or important, especially in terms of consumption.
the staple foods of the poor

39
Q

status

A

Noun
1
the relative social, professional, or other standing of someone or something.
an improvement in the status of women

2
the position of affairs at a particular time, especially in political or commercial contexts.
an update on the status of the bill

40
Q

thirst

A

Noun
1
a feeling of needing or wanting to drink something.
they quenched their thirst with spring water

41
Q

boon

A

Noun
1
a thing that is helpful or beneficial.
the navigation system will be a boon to both civilian and military users

42
Q

branch

A

Noun
1
a part of a tree which grows out from the trunk or from a bough.
Sophie was in the branches of a tree eating an apple

Verb
1
(of a road or path) divide into one or more subdivisions.
follow this track south until it branches into two

2
(of a tree or plant) bear or send out branches.
this rose has a tendency to branch and spread at the top

43
Q

catch up

A

Noun
1
an informal meeting or conversation in which people find out or are briefed about things that have happened since they last met or spoke.
it’s the perfect destination for a coffee, some cake, and a catch-up
2
an act of catching up or matching someone or something in a particular activity.
the country’s catch-up phase of economic development

44
Q

coincide

A

Verb
1
occur at or during the same time.
publication is timed to coincide with a major exhibition

45
Q

confront

A

Verb
1
meet (someone) face to face with hostile or argumentative intent.
he confronted the robbers as they were trying to leave

46
Q

controversy

A

Noun
1
disagreement, typically when prolonged, public, and heated.
the announcement ended a protracted controversy

47
Q

decisive

A

Adjective
1
settling an issue; producing a definite result.
the Supreme Court voided the statute by a decisive 7–2 vote

48
Q

enticing

A

Adjective
1
attractive or tempting; alluring.
an enticing prospect

49
Q

epicenter

A

Noun
1
the point on the earth’s surface vertically above the focus of an earthquake.

50
Q

firm

A

Adjective
1
having a solid, almost unyielding surface or structure.
the bed should be reasonably firm, but not too hard

Verb
1
make (something) physically solid or resilient.
an exercise program designed to firm up muscle tone

a business concern, especially one involving a partnership of two or more people.
a law firm

51
Q

looming

A

Verb
1
appear as a shadowy form, especially one that is large or threatening.
vehicles loomed out of the darkness

52
Q

opponent

A

Noun
1
someone who competes against or fights another in a contest, game, or argument; a rival or adversary.
he beat his opponent by a landslide margin

53
Q

point

A

Noun
1
the tapered, sharp end of a tool, weapon, or other object.
the point of his dagger

Verb
1
direct someone’s attention toward something by extending one’s finger or something held in one’s hand.
the boys were nudging each other and pointing at me

54
Q

preponderance

A

Noun
1
the quality or fact of being greater in number, quantity, or importance.
the preponderance of women among older people

55
Q

proponent

A

Noun
1
a person who advocates a theory, proposal, or project.
a collection of essays by both critics and proponents of graphology

56
Q

remainder

A

Noun
1
a part of something that is left over when other parts have been completed, used, or dealt with.
leave a few mushrooms for garnish and slice the remainder

Verb
1
dispose of (a book left unsold) at a reduced price.
titles are being remaindered increasingly quickly to save on overheads

57
Q

routinely

A

Adverb
1
as part of a regular procedure rather than for a special reason.
large-scale producers routinely vaccinate their birds against the disease

58
Q

shift

A

Verb
1
move or cause to move from one place to another, especially over a small distance.
I shift the weight back to the other leg

Noun
1
a slight change in position, direction, or tendency.
a shift in public opinion

2
one of two or more recurring periods in which different groups of workers do the same jobs in relay.
the night shift

59
Q

turnover

A

Noun
1
the amount of money taken by a business in a particular period.
a turnover approaching $4 million

2
the rate at which employees leave a workforce and are replaced.
high staff turnover left the program with too many young instructors

3
a small pie made by folding a piece of pastry over on itself to enclose a sweet filling.
an apple turnover

60
Q

wealthy

A

Adjective
1
having a great deal of money, resources, or assets; rich.
the wealthy nations of the world