Unit 7 Flashcards
What are objectives?
Statements of specific outcomes that are to be achieved.
What is the hierarchy of objectives?
Mission, corporate, functional, team, individual
What are the 3 main purposes of corporate objectives?
Strategic focus, measure performance, decision making
What are SMART objectives
Specific, measurable, achievable, relevant, time-bound
What is short-termism?
Prioritisation of short term goals
What is a strategy?
Long term plan based on the business vision
What are tactics?
Short terms decisions responding to threats and opportunities.
What is a mission statement?
The overriding purpose of the business
What is SWOT analysis?
Strengths/Weaknesses (Internal) Opportunities/Threats (External)
What do liquidity ratios assess?
If a business has sufficient cash/current assets to pay debts.
What is the current ratio?
Current assets/Current liabilities
What is the ideal current ratio?
1.5 - 2.5
What 2 things should be considered when assessing liquidity?
Inventory held, competitor liquidity
What is gearing?
% of a firm’s capital that is debt
What is the gearing ratio?
(Non-current liabilities / Total Equity+Non-current liabilities)