Unit 6 Terms

Question 1

open-ended question

Answer 1

one that the respondents answer in their own words

Question 2

closed-ended question

Answer 2

one that limits the respondents to certain alternatives

Question 3

social desirability

Answer 3

a characteristic of certain responses that causes people to choose that response even if it does not represent their true tendency or opinion

Question 4

acquiescence

Answer 4

the tendency to agree with a statement on a questionnaire, regardless of its content

Question 5

Likert scale

Answer 5

a question that asks for a rating of the extent of agreement or disagreement with a statement; a rating scale

Question 6

response rate

Answer 6

in survey research, the percentage of individuals in the sample who return the completed survey

Question 7

random sample

Answer 7

a sample in which every member of the population has an equal and independent chance of being selected

Question 8

systematic sample

Answer 8

a probability sample that is not randomly selected

Question 9

simple random sample

Answer 9

group chosen from an entire population such that every member of the population has an equal and independent chance of being selected in a single sample

Question 10

stratified random sample

Answer 10

a random sample in which two or more sub- samples are represented according to some predetermined proportion, generally in the same proportion as they exist in the population

Question 11

cluster sample

Answer 11

group selected by using clusters or groupings from a larger population

Question 12

element

Answer 12

individual member of a sampling frame

Question 13

sampling frame

Answer 13

a population as it is defined for the purposes of selecting subjects for a study

Question 14

sample

Answer 14

a potion of the population, used to represent the population for the experiment

Question 15

Population

Answer 15

the item or group of study.