Unit 5 Flashcards
Non-experimental research
research where the independent variable is not manipulated.
- Researcher does not have complete control over conditions.
- some control is forfeited to get data.
- observational and qualitative
Correlational research
nonexperimental research that measures two or more variables to determine the degree of relationship between them
naturalistic observation
observational research of subjects in their natural environment carried out to disturb the subjects as little as possible
participant observation research
observational research in which the observer participates in a group to record behavior
inter-observer reliability
the extent to which 2 observers agree.
- when there is not clear definition will be low
- tighten up definitions and experiment details reliability will be high
role demand
participants’ expectations of what an experiment requires them to do
observer bias
skewed observations sueded by observer bias
unobtrusive measures
another term for naturalistic observation, commonly used in the social sciences
reactive measures
when results are skewed due to participants being aware of observer
physical traces
unobtrusive measure of behavior that uses physical evidence
archival data
factual information in existing records
content analysis
evaluating pictures and language in publicly available text to evaluate hypothesis
manifest content
the content of a text or photograph as indicated by measuring the frequency of some objective word, phrase, or action
latent content
the content of a text or photograph as measured by the appearance of themes as interpreted
by the researcher
case study
exploratory study of an existing situation as a means of creating and testing a hypothesis.
tend to involve a situation that presents itself for investigation.
