Unit 5- Socio Cultural Flashcards
Factors that influence participation in sport
Gender, ethnicity,disability, socio economic, age
Why does gender affect participation in sport
Less media coverage of female sports so fewer role models
Less sponsorship
Less money at a high level
Gender stereotypes
Why does ethnicity have an impact on participation of sport
Religious festivals and days means they cannot attend the training or matches
Racism and racial abuse
Lack of role models
Why does disability affect participation in sport
Limited access to facilities
Adapted sports
Challenge stereotypes
Limited media coverage
Why does socio economic impact participation of sport
Require special equipment
No access to car or transport makes it harder to participate
Shifts or irregular hours means it could be hard to join clubs
Family commitments
Why does age affect participation in sport
-Adults may earn more money so can afford more expensive sports like golf
-adults may have less time to participate due to work commitments and therefore choose sports like squash that are played over a limited time period
What is commercialisation
Involves individuals, organisations and companies buying and selling sporting goods and services with a focus on profit
What are the 3 parts of the golden triangle
Commercialisation, media, sport
Advantages of sponsors
Increased publicity to a wider audience
Status increased by being linked to success
Increased sales of their products
Advantages of commercialisation on sport
Financial support in addition to admission fees
Reaches wider audience
Attracts best players to that league
Advantages of commercialisation on players
Free clothing and equipment
Payment for wearing sponsors clothing
Secure income
Advantages of commercialisation on spectators
Increased opportunity to watch live sports
Cheaper access to watch live sports
Viewing experience enhanced due to technology
Disadvantages of commercialisation on sponsors
Negative events (drug use, cheating ) may affect your reputation
Dependant upon success of athlete or team,
Small sponsors might struggle to compete against big brands
Disadvantages of commercialisation on sports
-Dates, times, clothing may be changed to suit sponsor
-Some sponsors may not be suitable for sport image (gambling, fast food)
-Increases the gap between representation of smaller sports or clubs
Disadvantages of commercialisation on players
-May be tied to a contract which includes appearances at sponsors events
-increased pressure to win, may lead to deviance
-lower profile players struggle to get as big sponsors
