UNIT 5 Flashcards
covert and physiological measures
measuring emotions through physiological expressions (heart rate)
self-report measures
measuring emotions by asking (surveys
empirical judgments
part od social comparison theory, one exact answer, we do not need other people’s opinion
social judgments
part of social comparison theory, opinion issue, we give high importance to other people’s opinions
consensual truth
when everybody thinks it
cognitive dissonance
stage of tension when a person holds 2 psychologically incompatible beliefs
trivializing consistency
method to reduce dissonance by saying the contradiction is not so important
generating new beliefs
method to reduce dissonance by saying there are other things which cause the same thing, smoothing the situation car pollution)
changing one of the elements
method to reduce dissonance by changing the contradiction it is easier (how do we know smoking is bad?)
attitude-discrepant behavior
acting contrary to our actions, cause of cognitive dissonance
sleeper effect
messages with discredited sources succeed in persuading in the long-term, influence remains sleeping
systematic persuasion
persuading people highly motivated/interested in the topic. More facts
heuristic persuasion
persudaing people which are not highly motivated/intrested in the topic. More entretaining
inoculation theory
training our ability to counter-argue and our resistance to persuasion
comparing subjective reactions
difficult to asses, each feel different things. Use Thurstone o Likert scale
Planned Behavior theory
closest predictor is a behavioral intention, but we need behavioral control, subjective norms and an attitude
spontaneous processing
part of planned behavior theory, need a direct experience, self-relevance and cognitive availability
post decisional dissonance
cause of cognitive dissonance, when you are not sure if you have taken the correct decision
effort justification
cause of cognitive dissonance, when you are not sure if all of the effort you are putting has sense
reactance theory
When people think that someone is
trying to change their attitude or otherwise
manipulate them, a red flag goes up as all of us want the freedom to think, feel, and act as we (not others) choose
inoculation theory
when people are aware that
someone is trying to change their attitude, they become more likely to resist.
