Unit 4.1- setting operational objectives Flashcards

1
Q

What is operations management?

A

involves managing the process of converting inputs into outputs. It transforms resources into goods and services.

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2
Q

What are some operational objectives?

A
  • Level of output a business needs to be able to produce
  • The range of products a business wants to offer, the level of customer service to provide and how flexible a business wants to be for customer demands
  • How best to produce the good or service
  • How best to provide the good or service to the customer
  • How much of the process managers want the business to provide themselves and how they want to use suppliers
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3
Q

What is labour intensive?

A

a higher proportion of labour is being used compared to capital equipment.

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4
Q

What is capital intensive?

A

a higher proportion of capital equipment is being used compared to labour.

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5
Q

What is the supply chain?

A

the series of activities involved in taking the initial resources to providing the final product

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6
Q

What are the stages of the operations process?

A
  • Raw materials
  • Manufacturing
  • Transportation
  • Retail
  • Disposal/recycling
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7
Q

How can you add value?

A
  • Developing raw materials into a finished product
  • Good service
  • Guarantees
  • Packaging
  • brand image
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8
Q

How to categorise operations? (4 v’s)

A

Variability
visibility
volume
variety

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9
Q

What occurs if variety of output is high?

A
  • Flexible
  • Quite complex operations to manage
  • High unit cost
  • Can meet customer needs precisely
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10
Q

What occurs if variety of output is low?

A
  • Routine operations
  • Standardised processes
  • Low unit cost
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11
Q

What occurs if visibility of production is low?

A
  • Limited customer service skills

- Time lag between production and consumption

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12
Q

What occurs if visibility of production is high?

A
  • Good customer service skills needed

- Flexible in terms of information and communications to customer

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13
Q

What occurs if Variability of demand is high?

A
  • Changing levels of capacity utilisation
  • Need to try and predict demand
  • Need flexibility
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14
Q

What occurs if Variability of demand is low?

A
  • Stable
  • Routine
  • Predictable
  • High capacity utilisation
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15
Q

What occurs if Volume of output is low?

A
  • Likely to be high unit costs
  • Employees likely to be multi skilled
  • Little repetition of tasks
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16
Q

What are the stages of the operational decision making process?

A
  • Identifying the operations objectives
  • Analysing the existing position of the business
  • Choosing what actions need to be taken
  • Implementing the decisions
  • Reviewing the decisions
17
Q

How can ethics and the environment affect operational decisions?

A
  • Treatment of employees
  • Location factors
  • Safety
  • Environment
18
Q

What affects setting operational objectives?

A
  • Costs
  • Quality
  • Flexibility
  • Speed
  • dependability
19
Q

What is competitive advantage?

A

in which a business offers superior value to its competitors.

20
Q

What is the importance of different operational objectives?

A
  • Product
  • Target market
  • Competitive strategy
  • Competitors
21
Q

How does political factors affect operations?

A

greater legal regulation and concerns over health and safety.

22
Q

How does economic factors affect operations?

A

Greater globalisation enables businesses to source supplies more easily from countries

23
Q

How does social factors affect operations?

A

There is now greater demand for choice and variety.

24
Q

How does technological factors affect operations?

A

As technology has improved and keeps improving, it is quicker to develop, test and launch new products

25
Q

How does competition affect operations?

A

There is greater demand for better customer service as customers realise their power to demand more