unit 4: culture Flashcards
LVCVA
Las Vegas Convention and Visita Authority
what does Vegas have that attracts business people?
- incredible food and entertainment
- many hotel rooms
- lots of exhibition space
- airport
- many facilities
- great attitude of the people
- great taxis
- comfortable, safe and professional environment
what does Vegas have that attracts people looking to get married?
- easy and stress-free planning
- no required blood-test
- everything is open early and open late
- streamlined legal process
- huge variety of venues
- no waiting period
what does Vegas have that attracts international visitors?
- multilingual
- multicultural
- potential home
why are foreign visitors so important for Vegas?
they spend more and stay longer -> very profitable for Vegas
how are foreigners targeted by Vegas advertising?
- dedicated sales and public relations representatives aimed at them
- enlisting the help from partner offices, representing more than 70 countries from around the world
- holding press conferences
- staging special events
- publicising new airline routes to Vegas
- working together with hotels to bring journalists tot town who can report back to their readers
- trade missions abroad to bring trade shows to Vegas
why did Hughes come to Vegas?
- find a shelter for his riches
- escape the press?
why didn’t Dalitz like Hughes?
- Hughes and his people took up 2 floors of the hotel
- they didn’t spend much money -> little profit
why did the Vegas governor treat Hughes nicely?
Vegas needed someone with lots of money and respect to get rid of the image of organised crime.
what was Hughes plan with Vegas?
make it as trustworthy and respectable as the NY stock exchange
- he bought up hotel-casinos on the strip
Vegas in the 80s
negative: poor service, bland, etc.
what did Steve Wynn do?
he changed the marketing model:
before, casinos were the centre of attention: resorts, restaurants and attractions lured people to the casinos, so they didn’t raise money. Wynn made them be profitable as well: this way things became more expensive but also more luxurious.
why was Wynn’s model so great?
it was perfectely timed:
by the 90s, casinos were all over the usa, so people didn’t necessarily have to come to Vegas to gamble. Now they came for the other attractions as well.
where does Nevada’s GDP come from?
mining, not much agriculture, military, GAMBLING, hotels, constructions of houses.
what is the Edge House?
the mathematical advantage to the casino that is built into the rules of the games: to avoid the players having too high of a chance to win, there’s a limit to the amount of times you can play -> you will always experience loss
