unit 2: culture Flashcards
how do you succeed in business Draper style?
- Know who you are
- Know your business
- Support your team
explain the first tip (Draper Style)
- Know who you are: it’s the key to making things change
explain the second tip (Draper Style)
- Know your business: your products/service, your customers and how they make decisions
explain the third tip (Draper Style)
Support your team: your employees are your most valuable asset: they need to have your back
why is advertising like going to school?
because you learn new things every day: products, services
what do we mean when referring to culture in this context?
team atmosphere at work: the wellbeing of staff. it depends on who’s in charge
explain the saleswoman story
she won a contest and a 5000 dollar bonus, but she would’ve preferred for her boss to just acknowledge her in front of the team: recognition > money
‘our responsibitility is to brand our client’s products and that requires that we brand ourselves’
as an advertising company, it’s important to have a certain image/design: you need to know your values, communicate thema and stay true to them: that’s how you attract more clients
to award
recognising and honouring someone for a certain achievement
to reward
giving someone something in return for their efforts, behaviour or actions
to be at the heart of something
to be the most important/basic part of something
to push one’s buttons
to deliberately say something to upset or anger someone
to even the playing field
to make a situation fair for everyone involved in it
to navigate these waters
to dal effectively with a complicated situation
to be out of running
to no longer be in contention for an award, a victory or a place in a team
