unit 4 Flashcards
what is operations management
the management of processes, activities and decisions relating to the way goods and services are produced and delivered
whats the transformation process
what happens inside the business and where value is added
what are the key types of operational objectives
cost and volume
quality
efficiency and flexibility
environmental
how to fund out unit cost
total costs divided by total units
examples of cost and volume objectives
productivity and efficiency
unit cost perm item
contribution per unit
number of items to produce
possible quality objectives
zero/defect rates : a measure of poor quality
reliability
customer satisfaction
number/incidence of customers complaints
customer loyalty
percentage of on time delivery
examples of efficiency and flexibility objectives
- labour productivity
- output per time period
- capacity utilisation
- order lead times
whats the importance of innovation
innovation is about putting a new idea or approach into action. innovation is commonly described as ‘the commercially successful exploitation of ideas’
whats an invention
formulation of new ideas for products or processes
whats an innovation
practacial application of new inventions into marketable products or services
what are the two types of innovation
product and process
whats product innovation
launching new or improved products(or services) on to the market
whats process innovation
finding better or more efficient ways of producing existing products, or delivering existing services
what are the benefits of product innovation
first move advantage
higher prices and profit
opportunity to build trust
increased market share
benefits of process innovation
reduced costs
improved quality
more responsive customer service
greater flexibility
higher profits
internal influences on operational objectives
corporate objectives
finance
HR
marketing issues
what are corporate objectives
with all the functional areas, corporate objectives are the most important internal influences and should not conflict.
what does finance mean in operational objectives
the financial position of the business
what does HR mean in operational objectives
the quality and capacity of the workforce is a key factor in affecting operational objectives.
what does marketing issues mean in operational objectives
the nature of the product determines the operational set up. regular changes to the marketing mix - particularly product - may place stains on operations, particularly if production is relatively inflexible.
whats PESTLE
Political
Economic
Social
Technological
Legal
Environmental
unit costs formula
total output in period (units)
why do economics of scale rise
Economics of scale arise when unit costs fall as output increases
what are internal economics of scale
purchasing economics
technical
marketing
network
finaical
managerial
purchasing economics (economics of scale)
buying in greater quantities usually results in a lower price (bulk buying)
technical (economics of scale)
use of specialist equipment or processes to boost productivity
marketing (economics of scale)
spreading a fixed marketing spend over a larger range of products, markets and customers
network (economics of scale)
adding extra customers or users to a network that is already established
financial (economics of scale)
larger firms benefit from access to more and cheaper finance
managerial (economics of scale)
can hire specialists workers
why does diseconomies of scale happen
- coordination problems
- communication problems
- alienation and demotivation of staff
what does labour intensive mean
production relies on using labour resources
what does capital intensive mean
production relies on using capital rescues
examples of labour intensive industries
food processing
fruit farming
hairdressing
examples of capital intensive industries
web hosting
car manufacturing
oil extraction and refining
capacity
the capacity of a business is a measure of how much output it can achieve in a given period
examples of capacity
- a fast food outlet may be able to serve 1000 customers per hour
- a football stadium could seat no more than 45,000 fans at a match
capacity utilisation
the proportion (percentage) of a business capacity that is actually being used over a specific period
capacity utilisation formula
actual level of output
————————————X100
potential possible output
Why would most business operate below capacity
Lower than expected market demand (change in customer taste)
a loss of market share (competitors gain customers)
seasonal variations in capacity (weather changes lead to lower demand)
maintenance and repair program (capacity is temporarily unavailable)
dangers of operating at low capacity utilisation
high unit costs - impact on competitiveness
less likely to reach break even output
capital tied up in under utilised assets
problems with working at high capacity
negative effect on quality possibly (production is rushed, less time for quality control)
employees suffer (added workloads and stress, demotivating if sustained for to long)
loss of sales (less able to meet sudden or unexpected increases in demand)
what is labour productivity
the output per employee
formula of labour productivity
number of employees
why is it important
- labour is a significant cost of production
- improve in labour productivity will help to reduce unit costs
- may be a crucial source of competitive advantage where products are standardised - allowing lower prices