unit 4 Flashcards
what is operations management
the management of processes, activities and decisions relating to the way goods and services are produced and delivered
whats the transformation process
what happens inside the business and where value is added
what are the key types of operational objectives
cost and volume
quality
efficiency and flexibility
environmental
how to fund out unit cost
total costs divided by total units
examples of cost and volume objectives
productivity and efficiency
unit cost perm item
contribution per unit
number of items to produce
possible quality objectives
zero/defect rates : a measure of poor quality
reliability
customer satisfaction
number/incidence of customers complaints
customer loyalty
percentage of on time delivery
examples of efficiency and flexibility objectives
- labour productivity
- output per time period
- capacity utilisation
- order lead times
whats the importance of innovation
innovation is about putting a new idea or approach into action. innovation is commonly described as ‘the commercially successful exploitation of ideas’
whats an invention
formulation of new ideas for products or processes
whats an innovation
practacial application of new inventions into marketable products or services
what are the two types of innovation
product and process
whats product innovation
launching new or improved products(or services) on to the market
whats process innovation
finding better or more efficient ways of producing existing products, or delivering existing services
what are the benefits of product innovation
first move advantage
higher prices and profit
opportunity to build trust
increased market share
benefits of process innovation
reduced costs
improved quality
more responsive customer service
greater flexibility
higher profits
internal influences on operational objectives
corporate objectives
finance
HR
marketing issues
what are corporate objectives
with all the functional areas, corporate objectives are the most important internal influences and should not conflict.
what does finance mean in operational objectives
the financial position of the business
what does HR mean in operational objectives
the quality and capacity of the workforce is a key factor in affecting operational objectives.
what does marketing issues mean in operational objectives
the nature of the product determines the operational set up. regular changes to the marketing mix - particularly product - may place stains on operations, particularly if production is relatively inflexible.
whats PESTLE
Political
Economic
Social
Technological
Legal
Environmental
unit costs formula
total output in period (units)
why do economics of scale rise
Economics of scale arise when unit costs fall as output increases
what are internal economics of scale
purchasing economics
technical
marketing
network
finaical
managerial