context Flashcards
1
Q
Starbucks corporate objectives
A
“our objective is to maintain Starbucks standing as one of the most recognised and respected brands in the world”
- they didn’t pay taxes in Uk so money don’t come back into the Uk economy
1
Q
Premier inn and costs coffee corporate objectives
A
“both premier Inn and costa benefit from attractive market growth opportunities and we will continue to capitalise on these by developing out network an brand strength as we fulfil our ambitions to reach c85,000 Uk hotel rooms and c.2.5 billion system sales in costa by 2020
