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Inside Reading 1 > Unit 3: They know what you want (Marketing) > Flashcards

Unit 3: They know what you want (Marketing) Flashcards

1
Q

The shopper’s ultimate choice is likely to be … by some factor other than taste.

A

determine

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2
Q

Marketers create gimmicks to … shoppers to buy one product instead of another.

A

entice

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3
Q

A marketing plan, … by a marketing director, includes what to name the product, how to advertise it, how to price it, how to package it, and how to … customers to buy it.

A

administered, convince

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4
Q

In short, the goal of marketing is to … a shopper’s choices toward a single, specific product.

A

channel

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5
Q

A marketing plan often begins with a … to determine who is most likely to buy a certain type of product.

A

survey

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6
Q

Factors such as the …, age, education, and … of future customers are considered. Then,a marketing team designs a plan aimed at a specific … of the population, the group they think is most likely to buy the product.

A

sex, income, sector

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7
Q

Selling a perfume, a lawn mower, and a pet food will obviously … different marketing techniques. Humor may sell pens, but not perfumes.

A

call for

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8
Q

A survey … that most mothers have two top …: 1.they want their babies be healthy; 2. they want to be good mothers. Marketers use this information to create a name for the new baby food: Healthy start

A

indicates, priorities

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9
Q

They create a marketing slogan: Give your baby a Healthy Start. This slogan has both an … and an … message. It … directs a mother to feed a Healthy Start meal to her baby. It also … that this will make her a good mother.

A

explicit, implicit, explicitly, implies

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10
Q

They must decide where to … advertisements and what the ads should say.

A

publish

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11
Q

Maybe the ads will … the authority of a famous baby doctor to emphasize the health appeal.

A

invoke

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12
Q

Ads will certainly emphasize things like good taste, easy preparation, and high … . Maybe the ads will include … for free sample.

A

nutrition, coupons

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13
Q

The team must decide if the focus will be on … sales or if the baby food will be … to foreign countries.

A

domestic, exported

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14
Q

… show that the … of society that washes the most dishes consists of women with children. Accordingly, marketing … target that … when they design advertisements for a dishwashing liquid.

A

Surveys/studies, sector/part, administrator/managers, sector/part,

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15
Q

The ads are … alongside other ads for … products in magazines that women primarily read.

A

published/printed, domestic/home

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16
Q

Many women feel that such ads show … .

A

sexism/ bias against one sex

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17
Q

The women acknowledge that the … meaning is true: the soap does clean your dishes. they believe, however, the … message is that washing dishes is a women’s job.

A

explicit/clear and direct, implicit/hidden and indirect

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18
Q

To … something means “to make something move along a particular path or route.” A … is the path or route. It is often used to describe water or communications pathway. A television station is also called a … .

A

channel (V), channel (n), channel (n)

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19
Q

The police … traffic around the accident and onto side streets.

A

channeled (v)

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20
Q

This area has flood … that carry rainwater to the ocean

A

channels (n)

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21
Q

If you can’t settle this conflict, we will go through legal … to find an answer.

A

channels (n)

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22
Q

… 5 has the best local news programming.

A

Channel (n)

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23
Q

signs … hotel guests to the right rooms.
Airlines … passengers down the aisle to their seats.
waiters … food and drinks to a customer’s table.
Arteries and veins … blood to the heart.
charities … donations to needy families.

A

channel (V)

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24
Q

Marketers now that … advertising is one way to get the attention of buyers. This means that effective marketers try to … when they create a marketing plan.

A

innovative (adj) , innovate (v)

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25
Q

One … created a process to print ads on the shells of eggs. Egg farmers did not want to pay for this … . Grocery stores didn’t either. Finally, a TV station agreed to pay to have their programs advertised on eggs .

A

innovator (n), innovation (n),

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26
Q

it is too soon to know if this … will successfully sell other products.

A

innovation (n)

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27
Q

When a person or evidence … you, then you are … . The arguments or evidence was … .

A

persuades, convinced, convincing

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28
Q

I read a … article about global warming. I am … it is real.

A

convincing, convinced

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29
Q

The Witnesses at the trial where … . I am Still … that they saw what happened.

A

unconvincing, unconvinced

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30
Q

Health professionals … that obesity is a serious problem .

A

are convinced/believe

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31
Q

They have … evidence that junk foods are to blame.

A

convincing

32
Q

Food companies advertise … that junk foods are something people should it all the time.

A

convincingly/ in a believable way

33
Q

Children are especially easy to … . Even if an ad shows something …, children think it is real information.

A

convince/persuade, unconvincingly/impossible to believe

34
Q

Food companies … that they are blame for children’s obesity. They … that the responsibility for a child’s diet is their responsibility.

A

are unconvinced/do not believe, are unconvinced

35
Q

To … something means to send it to another country and sell it there. An … is the thing to sell. An … is a person in the business of exporting things.

A

export (v), export (n), exporter (n)

36
Q

Brazil … coffee around the world.

A

exports (v)

37
Q

Tea is one of China’s most important … .

A

exports (n)

38
Q

… look for inexpensive ways to transport goods

A

Exporters (n)

39
Q

Many of mexico’s … goods go to the United States.

A

exported (adj)

40
Q

People in the … business need to speak several languages.

A

exporting (adj)

41
Q

The … of German automobiles grow 14% in 2006.

A

export

42
Q

Honda and Toyota make Japan tops in … .

Honda and Toyota make Japan top … of cars.

A

overseas sales, exporter

43
Q

Report shows more than half of U.S. cars come from … .

Report shows half U.S. cars are … from other countries

A

outside, exports

44
Q

Italy … Fiats globally.

A

exports/delivers

45
Q

In those days most buyers knew very little about computers, so they were not able to judge the quality of one over the other. As a result, they rejected the computers with her head with complex names. Instead, they chose the brands that … familiar ideas. They chose the Apple II.

A

involved

46
Q

Frequently, names of products aimed at high-income consumer … advertise luxury.

A

implicitly

47
Q

A … administered by the consultants asked English speakers about their reactions to various letters of alphabet. People in the … associated certain letters with one sex or other. They consider the letters F,L,V, and W feminine, but the letters M,X and Z masculine. It is not clear how those … might react to the automobile names.

A

survey, survey, surveyed

48
Q

Finally, a name must not generate negative … in the minds of consumers. Many words have an … message as well as an … meaning.

A

associations, implicit, explicit

49
Q

Corporations put forth great effort to find the right name for a new product. They often hire consultants who specialize in creating product names. Then, they … the names through one or more focus groups.

A

channel

50
Q

Once the right name is chosen, advertisements are widely … to introduce the new product to the buying public.

A

published

51
Q

An effective name should … what the product is used for. For example, Slepeez is a sleeping medication. A name should also be appropriate for the type of product it represent. Names of medicine should sound medical, names of food should sound tasty.

A

hint at

52
Q

To … can mean simply to ask for help or support from someone, specially a spiritual being. More commonly, it is used when someone wants to cite an authority to support an action or opinion.

A

invoke (V)

53
Q

The professor … several leading scholars to support his arguments.

A

invoked (v)

54
Q

The signs in the bookstore for this new dictionary … the authority of professors from several different university programs.

A

invoke (v)

55
Q

… refers to the home and family or to a home country. It can be used in many different contexts.

A

Domestic

56
Q

You’ll find cleaning products and implements in the “… Needs’’ aisle of the supermarket.

A

Domestic

57
Q

… postal rates are lower than overseas rates.

A

Domestic

58
Q

My country exports 25% of … grown fruits and vegetables.

A

domestically

59
Q

Scientists say that … animals live longer than wild animals.

A

domesticated

60
Q

Nowadays, husbands are more likely to help their wives with … chores.

A

domestic/household

61
Q

Some animals will always be wild. People shouldn’t try to make them … .

A

domesticated/tame

62
Q

A “white sale” is when … products, such as towels, are on sale.

A

domestic

63
Q

You should arrive at the airport two hours before … flights.
You should arrive at the airport two hours before flights … .

A

domestic, within the country

64
Q

Coffee must be imported because it is not grown … .

A

domestically

65
Q

To … means to control and manage the giving of something, for example, a doctor … medicine to patients, or a teacher … a test to students.

A

administer, administers, administers

66
Q

…: a manager in a company, organization, or government

A

administrator

67
Q

…: the work done by administrators

A

administration

68
Q

… : the group of people managing an organization or government

A

The administration

69
Q

The school … was pleased with the success of the innovative programs she has implemented across the city.

A

administrator

70
Q

The director oversaw the … of the new safety rules.

A

administration

71
Q

… has been criticized for wasting taxpayers’ money.

A

The administration

72
Q

… refers to the work of administering services, or office work in general. …. is the adverb.

A

Administrative, administratively

73
Q

The chief police has an … role in the police department.

A

administrative

74
Q

My brother is the … assistant for the whole department.

A

administrative

75
Q

The fire department is … separate from the city government.

A

administratively

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