Unit 3: They know what you want (Marketing) Flashcards
The shopper’s ultimate choice is likely to be … by some factor other than taste.
determine
Marketers create gimmicks to … shoppers to buy one product instead of another.
entice
A marketing plan, … by a marketing director, includes what to name the product, how to advertise it, how to price it, how to package it, and how to … customers to buy it.
administered, convince
In short, the goal of marketing is to … a shopper’s choices toward a single, specific product.
channel
A marketing plan often begins with a … to determine who is most likely to buy a certain type of product.
survey
Factors such as the …, age, education, and … of future customers are considered. Then,a marketing team designs a plan aimed at a specific … of the population, the group they think is most likely to buy the product.
sex, income, sector
Selling a perfume, a lawn mower, and a pet food will obviously … different marketing techniques. Humor may sell pens, but not perfumes.
call for
A survey … that most mothers have two top …: 1.they want their babies be healthy; 2. they want to be good mothers. Marketers use this information to create a name for the new baby food: Healthy start
indicates, priorities
They create a marketing slogan: Give your baby a Healthy Start. This slogan has both an … and an … message. It … directs a mother to feed a Healthy Start meal to her baby. It also … that this will make her a good mother.
explicit, implicit, explicitly, implies
They must decide where to … advertisements and what the ads should say.
publish
Maybe the ads will … the authority of a famous baby doctor to emphasize the health appeal.
invoke
Ads will certainly emphasize things like good taste, easy preparation, and high … . Maybe the ads will include … for free sample.
nutrition, coupons
The team must decide if the focus will be on … sales or if the baby food will be … to foreign countries.
domestic, exported
… show that the … of society that washes the most dishes consists of women with children. Accordingly, marketing … target that … when they design advertisements for a dishwashing liquid.
Surveys/studies, sector/part, administrator/managers, sector/part,
The ads are … alongside other ads for … products in magazines that women primarily read.
published/printed, domestic/home
Many women feel that such ads show … .
sexism/ bias against one sex
The women acknowledge that the … meaning is true: the soap does clean your dishes. they believe, however, the … message is that washing dishes is a women’s job.
explicit/clear and direct, implicit/hidden and indirect
To … something means “to make something move along a particular path or route.” A … is the path or route. It is often used to describe water or communications pathway. A television station is also called a … .
channel (V), channel (n), channel (n)
The police … traffic around the accident and onto side streets.
channeled (v)
This area has flood … that carry rainwater to the ocean
channels (n)
If you can’t settle this conflict, we will go through legal … to find an answer.
channels (n)
… 5 has the best local news programming.
Channel (n)
signs … hotel guests to the right rooms.
Airlines … passengers down the aisle to their seats.
waiters … food and drinks to a customer’s table.
Arteries and veins … blood to the heart.
charities … donations to needy families.
channel (V)
Marketers now that … advertising is one way to get the attention of buyers. This means that effective marketers try to … when they create a marketing plan.
innovative (adj) , innovate (v)
One … created a process to print ads on the shells of eggs. Egg farmers did not want to pay for this … . Grocery stores didn’t either. Finally, a TV station agreed to pay to have their programs advertised on eggs .
innovator (n), innovation (n),
it is too soon to know if this … will successfully sell other products.
innovation (n)
When a person or evidence … you, then you are … . The arguments or evidence was … .
persuades, convinced, convincing
I read a … article about global warming. I am … it is real.
convincing, convinced
The Witnesses at the trial where … . I am Still … that they saw what happened.
unconvincing, unconvinced
Health professionals … that obesity is a serious problem .
are convinced/believe
They have … evidence that junk foods are to blame.
convincing
Food companies advertise … that junk foods are something people should it all the time.
convincingly/ in a believable way
Children are especially easy to … . Even if an ad shows something …, children think it is real information.
convince/persuade, unconvincingly/impossible to believe
Food companies … that they are blame for children’s obesity. They … that the responsibility for a child’s diet is their responsibility.
are unconvinced/do not believe, are unconvinced
To … something means to send it to another country and sell it there. An … is the thing to sell. An … is a person in the business of exporting things.
export (v), export (n), exporter (n)
Brazil … coffee around the world.
exports (v)
Tea is one of China’s most important … .
exports (n)
… look for inexpensive ways to transport goods
Exporters (n)
Many of mexico’s … goods go to the United States.
exported (adj)
People in the … business need to speak several languages.
exporting (adj)
The … of German automobiles grow 14% in 2006.
export
Honda and Toyota make Japan tops in … .
Honda and Toyota make Japan top … of cars.
overseas sales, exporter
Report shows more than half of U.S. cars come from … .
Report shows half U.S. cars are … from other countries
outside, exports
Italy … Fiats globally.
exports/delivers
In those days most buyers knew very little about computers, so they were not able to judge the quality of one over the other. As a result, they rejected the computers with her head with complex names. Instead, they chose the brands that … familiar ideas. They chose the Apple II.
involved
Frequently, names of products aimed at high-income consumer … advertise luxury.
implicitly
A … administered by the consultants asked English speakers about their reactions to various letters of alphabet. People in the … associated certain letters with one sex or other. They consider the letters F,L,V, and W feminine, but the letters M,X and Z masculine. It is not clear how those … might react to the automobile names.
survey, survey, surveyed
Finally, a name must not generate negative … in the minds of consumers. Many words have an … message as well as an … meaning.
associations, implicit, explicit
Corporations put forth great effort to find the right name for a new product. They often hire consultants who specialize in creating product names. Then, they … the names through one or more focus groups.
channel
Once the right name is chosen, advertisements are widely … to introduce the new product to the buying public.
published
An effective name should … what the product is used for. For example, Slepeez is a sleeping medication. A name should also be appropriate for the type of product it represent. Names of medicine should sound medical, names of food should sound tasty.
hint at
To … can mean simply to ask for help or support from someone, specially a spiritual being. More commonly, it is used when someone wants to cite an authority to support an action or opinion.
invoke (V)
The professor … several leading scholars to support his arguments.
invoked (v)
The signs in the bookstore for this new dictionary … the authority of professors from several different university programs.
invoke (v)
… refers to the home and family or to a home country. It can be used in many different contexts.
Domestic
You’ll find cleaning products and implements in the “… Needs’’ aisle of the supermarket.
Domestic
… postal rates are lower than overseas rates.
Domestic
My country exports 25% of … grown fruits and vegetables.
domestically
Scientists say that … animals live longer than wild animals.
domesticated
Nowadays, husbands are more likely to help their wives with … chores.
domestic/household
Some animals will always be wild. People shouldn’t try to make them … .
domesticated/tame
A “white sale” is when … products, such as towels, are on sale.
domestic
You should arrive at the airport two hours before … flights.
You should arrive at the airport two hours before flights … .
domestic, within the country
Coffee must be imported because it is not grown … .
domestically
To … means to control and manage the giving of something, for example, a doctor … medicine to patients, or a teacher … a test to students.
administer, administers, administers
…: a manager in a company, organization, or government
administrator
…: the work done by administrators
administration
… : the group of people managing an organization or government
The administration
The school … was pleased with the success of the innovative programs she has implemented across the city.
administrator
The director oversaw the … of the new safety rules.
administration
… has been criticized for wasting taxpayers’ money.
The administration
… refers to the work of administering services, or office work in general. …. is the adverb.
Administrative, administratively
The chief police has an … role in the police department.
administrative
My brother is the … assistant for the whole department.
administrative
The fire department is … separate from the city government.
administratively
