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KR- Year 13 BTEC > Unit 3 - LAC1 - Hovland-Yale Theory of Persuasion > Flashcards

Unit 3 - LAC1 - Hovland-Yale Theory of Persuasion Flashcards

1
Q

The Hovland Yale theory is a method of …. people

A

Persuading

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2
Q

What is the first method of persuading people to change?

A

Hovland Yale theory

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3
Q

How many factors does the HVT focus on to persuade people?

A

3

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4
Q

Name the factors that the HYT focuses on to persuade people

A

Communicator/Communication/Recipient

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5
Q

Which factor is missing from the HYT? Communicator Recipient

A

Communication

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6
Q

Which factor is missing from the HYT? Communicator Communication

A

Recipient

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7
Q

Which factor is missing from the HYT? Recipient Communication

A

Communicator

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8
Q

What does the communicator need to be to persuade people?

A

Credible / trustworthy

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9
Q

Why can a politician not persuade people to use a new toothpaste

A

They are not credible or knowledgable

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10
Q

Who is credible for a toothpaste advert

A

Dentist

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11
Q

Who is credible for a campaign to reduce a sugary diet?

A

Doctor/dietician

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12
Q

Why would a doctor or dietician be best to use in a healthy-eating campaign?

A

They are credible/knowledgable

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13
Q

To be persuasive, what does communication need to be?

A

Emotional & two-sided & repetitive

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14
Q

Emotional, two-sided & repetitive refers to which aspect of the HYT?

A

Communication

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15
Q

Why would a person not be persuaded if the communication is not two sided?

A

It is biased so don’t pay attention

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16
Q

How do you make the communication more emotional?

A

Use fear

17
Q

What characteristics can affect the recipients being persuaded?

A

Individual differences

18
Q

Give an example of a recipient individual difference that can effect persuasion

A

Intelligence & Self-Esteem

19
Q

Who is harder to persuade to change?

A

Intelligent people

20
Q

Who is easier to persuade to change?

A

People with low self-esteem

21
Q

Give examples of other recipient factors that can effect persuasion

A

age, gender, culture

22
Q

If a campaign on healthy eating has a credible communicator, an emotional message & recipients with low self-esteem, what will be the outcome?

A

People will be persuaded to change & be more healthy

23
Q

What are we trying to persuade people to be?

A

More healthy

24
Q

Hovland-Yale, Fear Arousal & Elaboration Likelihood are all theories of…

A

Persuasion

25
Q

Name the 3 theories of persuasion

A
  1. Hovland-Yale Theory
  2. Fear Arousal Theory
  3. Elaboration-Likelihood Model

KR- Year 13 BTEC (13 decks)

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