Unit 3 - LAB3 - Non-Physiological Addiction (SHOPPING) Flashcards
Name the two types of shopping addiction
Impulsive shopping and Compulsive shopping
Define impulsive shopping
Unplanned purchases due to a sudden desire for an item
Define compulsive shopping
Pre-planned and carried out to escape negative feelings
Name one negative effect of shopping addiction
Undermining trust with significant others / causing relationship breakdown
The learning approach suggests that people learn from…
Interaction with the environment and by imitating role models
What does the learning approach suggest about people who wear fashionable clothes and drive expensive cars?
They are rewarded and positively reinforced in society
What two forms of learning does celebrity endorsement use?
Vicarious reinforcement and Classical conditioning
What did Knoll and Matthes (2017) find out about the use of celebrities in adverts?
Shoppers’ attitudes towards a product were significantly more positive when a celebrity was used to advertise the product
How does Knoll and Matthes (2017) research highlight the role of Learning Theory in shopping addiction?
Shoppers’ attitudes towards a product were significantly more positive when a celebrity was used to advertise the product
What did Dittmar (2005) look at?
Gender differences in shopping behaviour
What did Dittmar (2005) find out about gender differences in shopping behaviour?
Both men and women can become compulsive shoppers, but of different items
What did Dittmar (2005) find women tend to buy more of?
Clothes, shoes, make-up and jewelry
What did Dittmar (2005) find men tend to buy more of?
Electronic goods and hardware such as tools
What two factors contribute to shopping initiation?
Ease of credit and online shopping
How do role models influence shopping behaviour?
Purchases aspire to be like them
Adverts show celebrity role models being reinforced for product use - what does this give shoppers?
Vicarious reinforcement
Shopping can be reinforced by rewards - give an example of a reward
Compliments on purchases
Shopping can become associated with enhanced mood - what theory is this?
Classical conditioning
How can classical conditioning explain shopping addiction?
Shopping can become associated with enhanced mood
According to classical conditioning, what can shopping become associated with?
Enhanced mood
According to operant conditioning, what can shopping be reinforced by?
Rewards such as compliments on purchases
When addicts decide to buy a product, what can they experience a reward of?
An adrenaline rush
When in a favourite shop or website, an addict’s body releases…
Dopamine
When in a favourite shop or website, an addict’s body releases dopamine. What is the effect of this?
Excites the brain reward’s pathway