UNIT 3 Decision making to improve marketing performance Flashcards by Sean Jaranilla

Q

what are marketing objectives

A

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Q

market size calculation

A

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Q

market growth calculation

A

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Q

sales growth calculation

A

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Q

market share calculation

A

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Q

what is qualitative data

A

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Q

what is quantitative data

A

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Q

qualitative data pros and cons

A

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Q

quantitative data pros and cons

A

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Q

market research evaluation

A

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Q

what is market mapping

A

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Q

what is correlation

A

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Q

what is a confidence interval

A

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Q

what is extrapolation

A

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Q

what is price elasticity of demand (PED)

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Q

what is income elasticity of demand (PED)

A

Q

what is segmentation

A

Q

what is mass marketing

A

Q

what is niche marketing

A

Q

what is the marketing mix

A

Q

what is the extended marketing mix

A

Q

what is the product life cycle

A

Q

what is the boston matrix

A

Q

pros and cons of the boston matrix

A

Q

what is product development

A

Q

what are possible extension strategies

A

Q

what is price skimming

A

Q

what is price penetration

A

Q

internal and externals of pricing decisions

A

Q

evaluation of promotional mix

A

Q

what are channels of distribution

A

Q

what is a multi channel distribution

A

Q

what are online distribution channels

A

Q

impacts of using e-commerce

A

Q

what is the value of digital marketing

A