UNIT 3 - Chap 16: The Marketing Mix: Technology and the marketing mix

Question 1

What is the definition E-commerce ​

Answer 1

Buying products and services online ​

Question 2

What are the 3 benefits of of e-commerce to ​a business​? (3)

Answer 2

1. More convenient for customers as they can shop 24/7 from their own home. Leads to more sales for businesses ​
2. Their Websites can be used to promote their product. Much cheaper than other forms of advertising, leading to a decrease in fixed costs ​
3. Larger geographical target market as customers can buy from different countries​

Question 3

What are the 3 drawbacks of of e-commerce to ​a business​? (3)

Answer 3

1. Many more competitors now for businesses due to e-commerce ​
2. Some customers like to try the product out/taste and feel it first first e.g., clothing and makeup. Therefore, may not want to purchase online ​
3. No face to face contact with consumers. Leads to a lack of customer service ​

Question 4

What are the 3 benefits of of the internet for promotion? (3)

Answer 4

1. Targets specific demographic groups if they regularly use the internet. E.g. teenagers and young adults ​
2. Ads and information on the internet can be updated regularly
3. Cheap to use as can advertise on their own business page ​

Question 5

What are the 3 drawbacks of of the internet for promotion? (3)

Answer 5

1. Customers may find adverts annoying, impacting the brand image. ​
2. Potential customers may not use the internet
3. People may comment on their social media posts complaining about the business, giving the business a negative brand image ​