Unit 3 - 7Ps - Place

Question 1

Place

Answer 1

To make products available in the right place as the right time in the right quantities.

Question 2

Distribution Channels

Answer 2

The routes a product takes to go from producers to final customer

Question 3

Direct Selling

Answer 3

Selling directly from producer to customer.

• 0 levels.

Question 4

Indirect Selling

Answer 4

The product goes through another distributor/s in a multi-channel distribution.

E.g. Manufacturer - Retailer - Customer

Question 5

Direct Selling through an agent

Answer 5

An agent is like a sales representative but not employed by the business. They get commission.

Manufacturer - Agent - Customer