Unit 3 - 3.3 - Communication In Business Flashcards
What is a key advantage of verbal/spoken communication?
Good for discussion of ideas or problems and making arrangements.
What is a disadvantage of using a phone for communication?
Can be difficult with long waiting times to get through to a call centre.
What is the purpose of minutes in a meeting?
Provide a record of the meeting.
What is a primary advantage of presentations?
The speaker has time to prepare in advance.
What is a disadvantage of presentations?
Presentations take time to arrange and can be expensive.
What is a key advantage of using letters for communication?
Provides a record of the communication.
What is a disadvantage of sending letters?
It takes time for letters sent in the post to be delivered.
What is an electronic message that can be sent to an individual or many people called?
Email.
Fill in the blank: A _______ is a written message sent from one phone to another.
Text.
What is a fast method of communicating that can include a lot of people?
Social media.
What is a disadvantage of using bulk emails?
Bulk emails are often ignored and deleted or lost in spam.
What is a key advantage of a website for a business?
Saves money because information does not need to be printed and posted.
What is a disadvantage of using a website for customer communication?
Customers cannot ask for information easily (unless a ‘chat’ facility is available).
True or False: Presentations allow for easy checking of understanding among all listeners.
False.
What type of communication is often used for short messages?
Text.
Fill in the blank: A _______ is a message sent through sites such as Facebook and Twitter.
Social media message.
What is a significant drawback of non-verbal/written communication like letters?
If the meaning of the message is unclear, it is difficult for the receiver to check.
What is a unique feature of electronic communication compared to traditional methods?
Can be sent instantly to individuals or groups.
What is communication?
The transmission of a message from a sender to a receiver through a means of communication.
What is verbal communication?
Communicating by speaking - in meetings, by telephone, by video-conferencing or through a presentation.
What is written communication?
Communication by written words - text, email and letters.
What is feedback in communication?
The response made by the person who received a communication which indicates whether they have understood the communication.
What is the purpose of research in marketing communication?
To find out what customers want
Understanding customer needs is crucial for effective marketing strategies.
Why is communication important for businesses?
It informs customers about goods and services
Effective communication can enhance customer engagement and sales.
What communication needs may arise within a sales team?
They may need to communicate about selling the product
Collaboration among sales team members can improve performance.
What are the key communication needs in human resources?
Recruitment, appraisal, and problem resolution between workers
HR communication is essential for maintaining a productive workforce.
What must businesses understand about government communications?
Government rules and regulations about safety and environmental issues
Compliance with regulations is vital for legal operation.
What type of assistance might a business seek from the government?
Financial help or changes to rules and regulations
Businesses may lobby for favorable conditions to enhance their operations.
What financial communications might a business need?
Arranging loans with banks, sending bills, and recording payments
Proper financial communication ensures accurate financial management.
Why does the accounts department need information about sales and purchases?
To keep accurate accounts
Accurate accounting is essential for financial health and reporting.
What information is crucial for the production team?
How many goods to make and discussing quality problems
Effective communication ensures production meets market demand and quality standards.
What is digital communication?
The electronic exchange of information using ICT.
ICT stands for Information and Communication Technology.
What are the main functions in a business?
Marketing, Human Resources, Operations
What is one advantage of businesses selling online?
Reduced need for expensive shops or fewer physical locations
How has marketing changed in recent years?
Increased emphasis on promoting via websites and social media
True or False: Competition has decreased because it is cheaper for businesses to sell online.
False
What new business opportunities have developed due to online sales?
New online TV stations and delivery services
Fill in the blank: Working while _______ has become easier and is now more widely used.
mobile
What have recruitment websites made easier for businesses?
Recruiting workers
How have digital communications impacted worker productivity?
Increased productivity by allowing more tasks to be completed quickly
What is a significant change in production methods in recent years?
Increased automation with computer-controlled robots
Fill in the blank: Automation has resulted in _______ workers needed in manufacturing.
fewer
What is one effect of reduced manufacturing labor on businesses?
Reduced costs
