Unit 3 - 3.3 - Communication In Business Flashcards
What is a key advantage of verbal/spoken communication?
Good for discussion of ideas or problems and making arrangements.
What is a disadvantage of using a phone for communication?
Can be difficult with long waiting times to get through to a call centre.
What is the purpose of minutes in a meeting?
Provide a record of the meeting.
What is a primary advantage of presentations?
The speaker has time to prepare in advance.
What is a disadvantage of presentations?
Presentations take time to arrange and can be expensive.
What is a key advantage of using letters for communication?
Provides a record of the communication.
What is a disadvantage of sending letters?
It takes time for letters sent in the post to be delivered.
What is an electronic message that can be sent to an individual or many people called?
Email.
Fill in the blank: A _______ is a written message sent from one phone to another.
Text.
What is a fast method of communicating that can include a lot of people?
Social media.
What is a disadvantage of using bulk emails?
Bulk emails are often ignored and deleted or lost in spam.
What is a key advantage of a website for a business?
Saves money because information does not need to be printed and posted.
What is a disadvantage of using a website for customer communication?
Customers cannot ask for information easily (unless a ‘chat’ facility is available).
True or False: Presentations allow for easy checking of understanding among all listeners.
False.
What type of communication is often used for short messages?
Text.
Fill in the blank: A _______ is a message sent through sites such as Facebook and Twitter.
Social media message.
What is a significant drawback of non-verbal/written communication like letters?
If the meaning of the message is unclear, it is difficult for the receiver to check.
What is a unique feature of electronic communication compared to traditional methods?
Can be sent instantly to individuals or groups.
What is communication?
The transmission of a message from a sender to a receiver through a means of communication.
What is verbal communication?
Communicating by speaking - in meetings, by telephone, by video-conferencing or through a presentation.
What is written communication?
Communication by written words - text, email and letters.
What is feedback in communication?
The response made by the person who received a communication which indicates whether they have understood the communication.
What is the purpose of research in marketing communication?
To find out what customers want
Understanding customer needs is crucial for effective marketing strategies.
Why is communication important for businesses?
It informs customers about goods and services
Effective communication can enhance customer engagement and sales.