Unit 3 Flashcards
Research design - an overview
what should the researcher carefully consider before conducting research?
the most effective approach to answer the research questions, achieve their objectives and test their hypothesis
What do Objectives help us with?
- help to stay focused and steer researching required direction
- define and limit scope of research (to manage resource and time)
What are Types of research objectives?
General: state what the research expects to achieve overall (main goal)
Specific: break this down into smaller, logically connected parts
What is an example for the general objective?
determine how work environment affects performance
What is an example for the specific objective?
Determine wether sunlight improves performance, and measures how performance changes
What is a research design?
the overall strategy that you choose to integrate the different components of the study in a coherent and logical way
What are the 2 main types of research designs?
Qualitative and Quantitative
What does Quantitative research focus on?
measuring and analyzing numerical data
-> aims to identify patterns, make predictions and test hypotheses
What does Qualitative research focuses on?
exploring and understanding people’s experiences, thoughts and behaviors
Which kind of research is this?
Developing a questionnaire that you would ask a sample of teenagers to complete. You could ask about the number of hours they work, the type of work they do, their levels of stress, their school grades, and their relationships with family and friends.
Quantitative Research
What kind of research is this?
Series of focus groups in which you gather together groups of 8 to 10 teenagers and engage them in a discussion about their perceptions and experiences with the world of work
Qualitative research
What is the objective of quantitative research?
quantify data and generalize findings from a sample to gain insights into the broader population of interest
What is the objective of qualiitative research?
Understanding underlying reasons or motivations
How is the Sample in Quantitative research?
large and broad, statistically projectable (ability to use data from a sample to make inferences or predictions about larger population)
How is the Sample in Qualitative research?
small and narrow, not statistically projectable
How is data collected in quantitative research?
standardized instruments, operation of variables
How is data collected in qualitative research?
adapted to the situation, variables not defined in advance
What can quantitative research methods be applied to?
descriptive, correlational or experimental studies
What is the aim of descriptive research?
to provide a comprehensive summary of the study variables
What is the focus of correlational research?
on exploring the relationships between the study variables
What is the aim in experimental research?
to systematically investigate wether a cause-and-effect relationship exists between the variables
What is an Experiment?
a type of study designed specifically to answer the question of whether there is a causal relationship between two variables
What are the 2 fundamental features of an experiment?
manipulate the independent variable
minimize the variability in variables other than independent and dependent variable
-> extraneous or external variables
What is an Extraneous variable?
the factors being held constant
What is the Confounding variable?
an outside influence that can affect the relationship between the independent variable and the dependent variable
-> can create false impression of relationship
Which variables could be what in an example regarding weight loss?
confounding variable: diet
-> if participants who exercise also tend to eat healthier, it may be difficult to determine wether exercise alone is responsible for weight loss
extraneous variables: factors like age, gender, sleep patterns
-> not primary focus of study
can both variables (confounding and extraneous) impact the results of a study?
yes! but cofounding variables specifically interfere with the interpretation of causal relationships, extraneous ones may not directly affect those relationships
when is an empirical study said to be high in internal validity?
if the way it was conducted supports the conclusion the independent variable caused any observes differences in the dependent variable
why are experiments high in internal validity?
because the way they are conducted provides strong support for causal conclusions
What are non-experimental research designs low in?
internal validity
What does experimental design refer to?
refers to the specific structure, setup and process of how the experiment is organized and carried out
- the plan for conducting experimental research
what is the goal of experimental designs?
to ensure that the research method is valid and reliable
- well-thought-out design minimizes potential biases
What are the 2 types of experimental designs?
Experimental group (the treatment is present)
Control group (the treatment is withheld)
What is the Between Subject experimental design?
Each participant is tested in only one condition, and different groups of participants are exposed to different conditions or levels of the independent variable
What is Random Assignment?
using a random process to decide which participants are tested in which conditions
What does random assignment help with?
to eliminate bias and ensure equal chances between participants
What is a Within-Subject experimental design?
Each participant is tested under all conditions
What can the experimenter rely on to implement effective experimental control?
Maximize independent variance
Minimize error variance
Controlling external variable
What does Maximizing independent variance refer to?
increasing the variability in the independent variable to better assess its effect on the dependent variable
-> maximize likelihood of changes in DV are effect of IV