Unit 2.1.3 Heuristics

Question 1

Heuristics

Answer 1

• Mental shortcuts
• Allow us to make quick decisions on limited info

Question 2

Cognitive load

Answer 2

The amount of info our working memory can hold at any given time.

Question 3

Positives of heuristics

Answer 3

• Save time
• Can be accurate
• Can be adaptive + protect people

Question 4

Base-rate fallacy

Answer 4

• Type of bias
• Decisions, social perceptions + judgments are influenced more by vivid memories + experiences rather than statistical facts
• Negative of heuristics

Question 5

Anchoring (adjustment) heuristic

Answer 5

• Info processing strategy
• Judgments are influenced by initial info received

Question 6

Availability heuristic

Answer 6

• Mental shortcut
• Uses the first thoughts that come to a person’s mind
• When evaluating an issue or deciding what to do

Question 7

Representative heuristic

Answer 7

• Involves making categorical judgments
• Based on similarity to other items in a category

Question 8

Affect heuristic

Answer 8

• Mental shortcut
• Involves using emotions to make a judgment or decision